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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Are you interested in being at the forefront of digital user experience? Do you have a passion for making web experiences as good as they can be, using state of the art user behavior and data analysis and new tools like artificial intelligence to put the right message in front of the right user at the right time to maximize the experience and lift conversion rates? If so then we want to hear from you. Truist cares for its customers, focused on building the best user experience in the financial world, through trust, technology and touch. If you're interested in helping people take their digital banking experience to new levels we'd love for you to join our Optimization Team.

This position will assist the business with optimizing web content on Truist.com and other digital properties to deliver incremental key business goals such as application completes, digital engagement and other behaviors, by performing various optimizations including A/B split and multivariate testing, segment-based and behavioral targeting, and personalization efforts. The position will work with the Adobe Marketing stack (such as Adobe Analytics, Customer Journey Analytics, and Target) to measure and analyze web behavior, build and test content, create personalization strategies with various target audiences, as well as communicate results and learnings to a broad group of stakeholders across the business.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  (Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.)

• Design, develop, manage, and analyze A/B tests, multivariate testing, segment-based and behavioral targeting, and personalization efforts with cross-functional team involvement from marketers, project managers, designers, and developers.
• Optimization hypothesis creation and validation through analysis of site user behavior data – Lead the hypothesis generation process and clearly opportunities/recommend actions that can reduce user friction and  have positive improvements for Truist.com's site experience and financial goals.
• Create test strategy roadmaps that include defining hypothesis, documenting test goals, identifying elements being tested, and creating test timing estimations and reporting.
• Assist in developing strategy for and helping execute putting the right message in front of the right user at the right time using Adobe personalization tools such as the Sensei artificial Intelligence engine.
• Establish strong working partnerships with relevant areas of the business and global teams (Marketing, Product Management, IT, User Experience, etc) and collaborate with cross functional partners to develop clear and measurable business and testing objectives and define test KPIs (both financial and engagement metrics).
• Act as a key liaison with stakeholders and external agencies with respect to A/B test analysis framework.
• Deliver data, results, and insights at completion of tests by building timely, compelling, fact-based test recaps that strongly communicate the business story behind the data and test outcomes. Tie site KPIs and results to financial metrics. Identify successes, learning, trends and next steps. Effectively present these findings to the organization in a succinct way.
• Establish and maintain documentation of all optimization efforts.

Required Qualifications:  (The requirements listed b