Director, Product Marketing

Join our TRU Crew!
ChromaDex Corp. (NASDAQ:CDXC) is a global bioscience company dedicated to healthy aging. Our scientists’ partner with leading universities and research institutions worldwide to discover, develop, and create solutions to positively impact human health.  Our flagship ingredient, NIAGEN® nicotinamide riboside, is backed by clinical and scientific research.  Our consumer product is TRU NIAGEN® which safely and effectively increases NAD levels, a vital cellular resource, that supports healthy living and improving the way we age. We need smart, collaborative people to help us build the next frontier bioscience company dedicated to enabling wellness and well-being for every demographic. Our culture encourages and supports continuous learning and improvement while helping individuals and teams achieve their full potential. We embrace diversity and inclusivity while promoting equality and fairness in the workplace.  We are a flexible hybrid work environment with offices in Westwood CA, Tustin CA, and Longmont CO. We are dog friendly and people friendly, too!      Who are you?·  Whip smart - we’re looking for candidates with a keen intellect who quickly learn what they don’t know·  Adaptable – Able to apply yourself on a wide variety of tasks on a daily basis·  Analytical - Can assess and leverage systems and processes to figure out more effective ways to get things done·  Hustle - Someone with a sense of urgency who does what it takes to get the best results· Passionate – Yes!  About collaborating, about problem-solving, and about making a difference·  You’re an ACE! – Great Attitude, Commitment to success, and Ethics in how you work and how you think
What’s the Role?
The Product Marketing Director will play a pivotal role in shaping and executing the go-to-market strategy for our bioscience product portfolio. This individual will work closely with cross-functional teams, including R&D, sales, science affairs and legal, to drive business growth, increase market share, and enhance customer engagement. The ideal candidate will possess a deep understanding of the bioscience industry, a proven track record of successful product launches, and exceptional leadership skills.
What you’ll do: Strategic Planning: Develop and implement comprehensive product marketing strategies that align with the company’s overall objectives. Identify market opportunities, define target audiences, and set clear goals for product growth and market penetration.Product Positioning: Create compelling value propositions and messaging for our bioscience products. Ensure that product positioning resonates with key stakeholders, including consumers, healthcare professionals, and industry influencers.Market Research: Conduct thorough market research and competitive analysis and monitor industry trends, customer needs, and competitor activities to identify opportunities and threats.Pricing Strategy: Develop and manage pricing strategies together with finance for bioscience products to maximize profitability while remaining competitive. Analyze cost structures, market conditions, and customer willingness to pay to set optimal pricing.Channel Assortment: Define and manage the channel assortment strategy to ensure the availability and accessibility of products in key markets. Identify and evaluate distribution channels, establish partnerships, and optimize channel performance to meet sales objectives.Launch Management: Lead the planning and execution of product launches, including the development of launch plans, marketing collateral, and promotional activities. Give clear directions to internal teams to plan omni channel activations to ensure successful product introductions and market entry.Sales Enablement: Working closely with sales team, develop and deliver training programs, sales tools, and promotional materials to support them. Equip