Director, Paid Social - Luxury Client

We are Assembly, the modern global media agency that’s part of Stagwell, the challenger network built to transform marketing. We’re purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We’re at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.  

ICYMI: Assembly was named Ad Age’s first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List! 

Assembly is looking for a Director, Social Media for a premium luxury client to lead organic and paid social media client engagements, including oversight of a dedicated account team and overall program strategy in alignment with client goals.   The ideal candidate is social media obsessed, self-motivated, and extremely detail oriented.  This person should have a proven track record of successfully managing medium to enterprise-level client programs and growing program results through strategic recommendations and testing frameworks.  This role will include a blend of both organic and paid social deliverables and therefore requires proficiency in both.

Responsibilities

• Directing medium to enterprise-sized client accounts and developing social media strategies, including but not limited to developing social media roadmaps, influencer marketing strategies, social media audits, and managing paid social campaigns across all major and emerging social platforms
• Bring creativity, fresh thinking, and new ideas to delivering great social media execution
• Champion the use of data to drive useful insights
• Accountable for project timeline, quality of client deliverables, and budget pacing
• Building measurable social media strategies that ladder up to client business goals and audience insights
• Managing assigned execution support team members across client accounts and fostering their career growth
• Analyzing client reporting and enhancing strategy based on in-market and historical campaign results
• Creating PowerPoint presentations to help visually communicate content strategies to client in most engaging way
• Developing and maintaining a fluid, social media content calendar (based on important dates, events, holidays, brand priorities etc.)
• Managing social media presences as applicable, i.e. customer service response, page monitoring, and publishing of social content
• Identifying and developing relationships with online influencers; maintaining log of influencer communications, organizing partnerships, and reporting on success of active influencer partnerships
• Aiding client relationships at the project level with ability to navigate client challenges while retaining client trust
• Attending client meetings to discuss results and next steps
• Multi-tasking and collaborating with team members to move strategic initiatives forward
• Contribute to social media audits and business development presentations

Requirements

• 3-5+ years experience in social media marketing leadership capacity, both organic and paid
• Advanced working knowledge of all primary social media channels with an eye towards emerging trends and platforms
• Experience in building strategies tied to business objectives and imperatives
• Strong proficiency with Excel, PowerPoint, Word
• Excellent written, verbal skills and presentation skills
• Detail oriented and highly organized
• Must be a fast-paced, self-starter as well as be able to work in a group project environment
• A strategic, critical thinker with the ability to collaborate and execute
• Experience with developing creative and targeted messaging to a variety of consumer audiences
• A positive attitude, enjoy collaborating with other team members, and openness to taking on new challenges
• Demonstrated experience in maintaining and growing a social media presence across array of networks and technologies
• Ability to analyze data/results and make recommended optimizations/go-forward strategies based on findings
• Proficiency in Facebook Ads Manager; other ad platforms a plus
• Experience managing a minimum of 2-3 direct reports
• Adobe Photoshop/Illustrator experience or a proclivity for graphic design preferred
• BA/BS preferred
• Facebook Blueprint Certification highly preferred

Benefits

Why Assembly?

• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee rec