As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



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Job Description

About the role:

The Global Marketing Manager – Clinical Assays is responsible for leading global product marketing strategy and downstream commercial execution for a portfolio of regulated in vitro diagnostic (IVD) kits and RUO kits. This role owns global positioning, messaging, launch excellence, market development, and lifecycle marketing to ensure successful adoption and growth across different regions.

Reporting to Associate Director of Product Marketing, this highly cross‑functional role partners closely with Product Management, Regulatory Affairs, Medical Affairs, Regional Marketing, Sales, and MarCom to translate product intent and clinical value into compelling and differentiated go‑to‑market strategies.

Key responsibilities include:

 Global Product Marketing & Positioning

• Lead global product marketing strategy for assigned clinical assay portfolios, including positioning, segmentation, target customer profiles, and differentiated value propositions across clinical settings.
• Develop and own compliant global messaging frameworks that articulate clinical value, workflow impact, competitive differentiation, and economic benefits.
• Serve as the global marketing subject matter expert for assigned assays, ensuring consistency of positioning and messaging across regions.

Go‑to‑Market Execution

• Lead global go‑to‑market planning for new IVD kit launches in close partnership with Product Management, Regulatory, Medical Affairs, and regional teams.
• Develop and execute comprehensive launch plans, ensuring readiness of all downstream marketing, sales enablement, and promotional assets aligned with regulatory approvals and intended use.
• Own post-launch marketing strategy, including adoption acceleration and messaging optimization as well as monitoring market performance, adoption trends, and competitive activity to inform ongoing marketing actions.

Market Development, Regional Enablement & Key Accounts

• Drive global market development initiatives to accelerate adoption, including identification of priority segments, use cases, and barriers to adoption across regions.
• Partner with regional marketing and sales teams to translate global strategies into effective local execution, tailored to healthcare systems and reimbursement environments.
• Develop scalable global training programs and toolkits to enable regional teams and key accounts with strong clinical, competitive, and value‑based selling capabilities.
• Support strategic customer engagements, key accounts, and tenders by providing clear, compliant, evidence‑based value stories and enablement tools.

Claims, Evidence, KOL & HEOR Collaboration

• Lead development of marketing claims and value narratives in collaboration with Medical Affairs, Regulatory, and Product Management, ensuring accuracy and compliance.
• Translate clinical evidence, guidelines relevance, and health‑economic outcomes into clear, market‑relevant messaging for commercial use.
• Support KOL engagement, guideline awareness, and scientific education initiatives from a marketing perspective.
• Enable regional teams with approved HEOR‑based and outcomes‑focused messaging to support value‑bas