Retail Marketing Network Manager

RMN Manager

Location: 5000 Kansas Avenue Kansas City, KS 66106

Work Model: Hybrid

Department: Advertising

Make us your BEST Choice! 

At AWG, we’re redefining what it means to connect brands with shoppers through our Retail Marketing Network (RMN)—a vendor-funded advertising initiative built directly into the shopping experience across our 3,500+ store retail network. We’re seeking a strategic, collaborative, and forward-thinking RMN Manager to lead the charge in expanding the impact of our RMN program across multiple internal and external stakeholders.

The RMN Manager serves as a strategic catalyst, leading a team that bridges marketing, analytics, category management, and vendor collaboration. By aligning data, technology, and partnerships, they will deliver seamless, personalized campaigns that drive measurable business outcomes for members and elevate the customer experience.

Key Responsibilities

• Develop and execute RMN strategy, annual business plans, and growth roadmap.

• Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization.

• Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns.

• Identify new revenue opportunities across onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce media.

• Manage campaign execution from planning through post-campaign reporting.

• Analyze campaign performance, incrementality, ROAS, and shopper insights; recommend optimization.

• Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting.

• Lead RMN portal, dashboards, reporting tools, and process improvements.

• Develop sales materials, case studies, best practices, and training for internal teams and retailers.

• Represent AWG at industry events, JBPs, retailer meetings, and conferences.

• Monitor retail media trends, competitive activity, privacy requirements, and measurement standards.

Technology & Enablement

• Lead the development and optimization of the RMN Portal & DataStudio dashboard within our marketing platform.

• Collaborate cross-functionally to ensure members and employees have access to real-time insights and campaign data.

Internal Engagement & Support

• Facilitate alignment with Category Management, Merchandising, and Marketing teams through regular merchant and AIM meetings.

• Support internal onboarding, training, and help desk efforts related to RMN systems and best practices.

• Lead efforts to onboard new members to RMN, including through BIGS (Buying Intelligence Group Sessions) and other outreach initiatives.

• Promote and evolve the RMN value proposition to drive continued engagement and investment across teams.

Recognition & Growth

• Own the submission process for industry award nominations tied to RMN campaigns, showcasing team and vendor successes externally.

Who You Are

• Strategic thinker with a bias for execution and a knack for simplifying complex, cross-functional initiatives.

• Skilled collaborator and communicator who thrives in a matrixed environment.

• Passionate about retail, shopper marketing, and using data to drive outcomes.

• Comfortable navigating vendor relationships and internal stakeholders with professionalism and influence.

Preferred Qualifications

• Bachelor’s degree in marketing, business or related field.

• 5-8 years in retail media, shopper marketing, digital advertising, CPG sales, or related experience.

• Experience with retail media p