Senior Director, Strategic Communications

 

Job Title: Senior Director, Strategic Communications

Department: Communications and Brand Marketing

Location: Remote / New York City, or Washington, DC Metro Areas Only

Reports to:  EVP, Communications and Brand Marketing

Classification: Exempt

Position type: Full-Time Employee

Pay Band: $106,000 - $146,000

 

Blue Star Families

Blue Star Families is a growing non-profit (Military Service Organization (MSO) with a history of delivering innovative solutions. We're the team that senior DoD leaders seek out when they want ground truth on issues facing our military families. Our team members are motivated individuals that help each other do remarkable things for military families to bridge the civilian-military divide every day.   We deliver first-class solutions that transform the military experience for military family members.  We operate in an agile arena where great minds come together to make life better for military members and their families.  We focus on data-driven insights while understanding the value of spirited storytelling.   And we do all this in a highly flexible, virtual environment with great benefits!  Our diverse and inclusive environment fosters a sense of belonging among our team resulting in innovative and creative decision-making.

Are you ready to make a difference for the families of those who serve our great nation?  We are the ideal match for the innovator, the out-of-the-box, strategic thinker who understands the value of social impact.

 

General Description

The Senior Director, Strategic Communications is responsible for the development and execution of comprehensive external and internal communications programs that support and advance the mission and goals of Blue Star Families (BSF). The Senior Director leads national and chapter level communications programs, branded campaigns,  events communication, design and collateral production, and brand standards. This position requires a detail-oriented, hands-on leader with extensive experience in public and media relations, brand building, brand identity, social media, persuasive writing, PR agency and graphic design management, and team leadership. 

 

*The Senior Director of Strategic Communications must reside in the New York City or Washington D.C. metro area. 

 

 

Key Job Functions

• Develop and implement strategic PR plans and campaigns to enhance Blue Star Families’ national visibility and brand reputation.
• Secure and manage high-profile media interviews, spokesperson opportunities, and media training for key BSF spokespeople.
• Develop relationships with media outlets and reporters to further the organization’s narrative across military and civilian media.
• Serve as BSF’s main point of contact (POC) for fielding media inquiries.
• Manage day-to-day PR/media support with PR agency and ensure effective alignment with BSF’s communications team.
• Develop goals and metrics around earned media that advance organizational priorities and achieve measurable outcomes.
• Write communications content including talking points, key messages, press releases, presentations, impact reports, website content, social media, video storyboards/scripts, blogs, and podcasts.
• Apply creativity to editorial approach, applying out-of-the-box thinking to communications and PR efforts.
• Lead civilian/public (non-member) social media strategy, execution, measurement, and engagement across all BSF social channels.
• Lead the creation, curation, and distribution of engaging social content, ensuring content aligns with brand voice, values, and organizational strategy.
• Monitor BSF social media trends and analytics to refine communication and engagement approaches, and enhance overall communication effectiveness.
• Lead BSF’s design, collateral production, and brand standards ensuring effective planning and timely execution, compelling deliverables, and brand alignment.
• Stay informed of developments in communications, public relations, brand marketing, social media, nonprofit management, and the military community.

• Manage and guide the work of the communications team and various supporting contractors and consultants.
• Create and manage an ef