Director of Marketing

Gould & Ratner is seeking a strategic and results-driven Director of Marketing to oversee the firm’s marketing initiatives and support business development efforts. Reporting to the Chief Marketing Officer (CMO), the Director of Marketing will play a key role in enhancing the firm’s brand, developing marketing strategies and executing tactics that align with the firm’s growth and visibility objectives. This role requires a creative and innovative leader with significant experience in professional services marketing, preferably in-house at a law firm.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to enhance the firm’s visibility and reputation.
• Oversee branding, digital marketing, content strategy and client/prospect/referral source engagement initiatives.
• Manage the firm's website and social media channels, as well as other digital assets to ensure brand consistency and effectiveness. 
• Draft content – including biographies, practice descriptions, news items and social posts, among other items – for the website and social media channels when needed.
• Collaborate with the CMO, partners and practice groups to develop and execute targeted marketing campaigns and business development initiatives.
• Manage and assist in the creation of thought leadership content, including useful articles, blog posts, client alerts and occasional custom reports.
• Draft various brochure and experiential content in support of business development efforts, including pitches, RFP responses, client proposals and other presentations.
• Prepare firm and practice submissions for online directories, databases and other publications.
• Manage and support creation of advertising and other deliverables for all business and charitable sponsorships/contributions.
• Plan and help execute all firm-sponsored marketing and business development-related events, as well as webinars, podcasts and conference participation.
• Analyze market trends, competitive intelligence and client feedback to inform marketing strategies.
• Collaborate with the CMO and marketing coordinator to execute projects and other deliverables as a marketing team, tracking and ensuring appropriate progress, providing guidance and feedback when appropriate.
• Manage relationships with agencies, vendors and contractors to execute marketing initiatives.

Requirements

• Bachelor’s degree in marketing, communications, business or a related field (advanced degree preferred).
• 7-10 years of marketing leadership & management experience (manager and above), preferably in a law firm or professional services environment.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership and project management skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools (i.e., Canva, PowerPoint, Adobe Creative Cloud), CRM systems and analytics platforms.
• Ability to work collaboratively with attorneys, firm leadership and external partners.
• Strategic thinker with strong analytical and problem-solving abilities.

Benefits

• Benefits include medical, dental, and vision insurance.
• The target salary range for this position is $140,000 - $160,000. Salary determinations are based on numerous factors, such as, but not limited to, the relevant market and the skill, experience, class or graduation year, and education of the selected candidate.
• Profit sharing plan & 401k.
• Generous vacation, personal, & sick time allowance.
• Low turnover, collegial and collaborative environment.
• Emphasis on professional & business development.
• Hybrid in-office position. Current Firm policy is 10 days a month in office subject to training and business demands.