Associate Manager, Field Marketing Services

We are seeking a Field Marketing Associate Manager to be responsible for strategic execution of hotel-level marketing strategies and initiatives for our managed and franchised hotels. 

Your day to day 

• Work alongside Field Marketing manager to execute the digital marketing scope of services to drive incremental, profitable revenue and meet the business targets of the individual properties
• Execute and deliver marketing activities to Revenue Management partners for their individual properties, working closely with the Field Marketing manager, Digital Marketing teams with Global Marketing Shared Services and Field Marketing, Commercial, Sales, Revenue Management, Operations, agencies, and other market-specific teams
• Accountable for keeping track of and executing marketing activities (including but not limited to: reviewing channel audits, writing and implementing copy for hotel websites, delivering paid media reports & insights) within Commercial Services digital marketing scope for approximately 100 hotels
• Find efficiencies in ways of working to support approximately 100 hotels with Commercial Services digital marketing scope
• Work with internal Digital marketing teams and IHG agencies to coordinate hotel paid media reporting and insights 
• Write, review, and implement copy for IHG websites 
• Execute updates to content and photography on hotel website
• Stay up to speed on digital media best practices, trends, and tools
   

What we need from you 

• Bachelor’s degree in Marketing, Advertising, Communications, Business or Commerce or related disciplines2-5 years relevant experience in digital marketing, including campaign management, channel management, paid media, SEO, social media, PR, etc.
• Strong analytical and business acumen 
• Travel and/or Hotel Industry experience preferred, particularly in digital marketing 
• Knowledge across a wide area of digital marketing disciplines
• Excellent interpersonal, written communications, and data analysis skills, including the ability to write effective marketing copy, proofread, and follow style guidelines 
• Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously and the flexibility to quickly adapt to changes in work objectives and available technologies
• Ability to perform multiple efforts in a fast paced, high growth environment

 

Location -This role is remote if you reside outside of the Metro Atlanta area. If you reside in the Metro Atlanta area our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business. 

 

The salary range for this role is $46,226 to $ 70,000. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. 

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?