Senior Analyst, Marketing Analytics

<div class="content-intro"><h3>About Point</h3> <p><strong>✨ Real Impact, Real People:</strong>&nbsp;Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.</p> <p><strong>✨ Funding:</strong>&nbsp;With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.</p> <p><strong>✨ Game-changing Product:</strong>&nbsp;We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.</p> <p><strong>✨ Great Place to Work:</strong>&nbsp;Our employees love working here! We are a&nbsp;<a href="https://www.greatplacetowork.com/certified-company/7037273">Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area</a>.</p> <p><strong>✨ Remote First Culture, Genuine Connection:</strong> Work from anywhere in the U.S. while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Select roles may require onsite work at our Palo Alto office one day per week.</p> <p>&nbsp;</p> <p>&nbsp;</p></div><p class="p1">&nbsp;</p> <p class="p1"><strong>Local or 100% Remote</strong></p> <p class="p1"><strong><br>About the role</strong></p> <p>We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV — own the digital marketing measurement tooling, building and maintaining dashboards, writing and updating SQL queries for deeper analysis, and keeping our measurement infrastructure accurate and reliable.</p> <p>This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact.&nbsp;</p> <p>This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.&nbsp;</p> <p>&nbsp;</p> <p><strong>Your responsibilities</strong></p> <ul> <li><strong>Channel Reporting &amp; Root Cause Analysis:</strong> Own regular performance monitoring and generating insights to op