Director, Creative Strategy

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

At Hims & Hers, we know that telling empathetic, engaging, and uplifting stories about health is how we make people comfortable on the path to better health. We also know that creative is the key to an effective modern growth engine: what grows brands is brilliantly executed ideas across channels.

We’re hiring a Director of Creative Strategy to drive that engine at Hims: someone who understands and respects the creative process, and can tie it back to the analytical thinking and metrics at the core of modern brands. You’ll turn customer insight and performance data into ideas that help millions of people discover and engage with our products across Meta, YouTube, TikTok, and emerging channels.

You’ll lead a dedicated creative pod, partnering closely with editors, producers, media buyers, and creative leaders to develop, test, and scale high-performing creative across channels, and you’ll help build the systems that allow winning ideas to move quickly across categories and campaigns. The best candidates are just as comfortable reviewing performance dashboards as they are developing the next winning creative concept.

You Will:

• Own the creative strategy for the Hims brand across performance marketing channels, ensuring creative drives both business results and brand consistency.

• Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs.

• Shape creative that helps men take action on their health with confidence, developing work that is authentic, approachable, and unmistakably Hims.

• Establish a high bar for creative strategy and briefing, ensuring every concept is grounded in customer insight, a clear hypothesis, and measurable success criteria.

• Lead a multidisciplinary creative pod, partnering closely with editors, producers, and studio teams to develop high-quality creative.

• Create fast, effective feedback loops across Creative, Growth, and Media Buying to continuously improve performance.

• Partner with Growth, Creative, and Analytics leaders to rapidly test, learn, and iterate using performance data to continuously improve creative effectiveness.

• Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects our products while meeting regulatory requirements.

• Lead regular performance reviews, providing visibility into wins, key learnings, strategic pivots, and new growth opportunities.

• Capture and scale what works by building repeatable creative frameworks that can be adapted across products, audiences, and markets.

• Operate confidently within healthcare marketing guardrails, partnering across Legal, Medical, and Marketing teams.

You Have:

• First and foremost: a strong portfolio of performance creative that has won at scale on paid social: you can show the work, the data behind it, and the customer insight that made it win.

• 8+ years of experience in creative strategy, content strategy, or performance creative (ideally in-house at a high-growth ecommerce or DTC brand) including experience leading teams and building creative functions.

• Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels, with a strong understanding of platform-specific creative best practices.

• Deep data fluency: you are comfortable in ad performance data, can identify actionable patterns yourself, and let evidence lead creative decisions.

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