Senior Manager, Mortgage Broker Channel Marketing

Application Deadline:

07/21/2024

Address:

33 Dundas Street West

Job Family Group:

Marketing

Senior Manager, Mortgage Broker Channel Marketing is an innovative leader responsible for crafting and implement marketing strategy to meet acquisition and customer satisfaction goals.

The leader in the role is instrumental in building brand awareness and engagement with Mortgage Brokers, driving demand generation, client engagement and retention, product marketing, and sales enablement.  A strong collaborator who builds positive relationships with others internally and externally and have experience in all facets of Broker Channel marketing: growth and demand generation, content and brand, sales enablement, digital product marketing, events, and customer marketing.

This is a new role in the organization, so we are looking for a self-starter with the ability to shape the strategy and execution plans for a Broker Channel Marketing. As a Senior Manager, the ideal candidate is able to prioritize, get things done and comfortable being both an individual performer and a team leader. They are intrinsically motivated with a high level of initiative and comfortable switching gears rapidly and making decisions in ambiguous situations.  They are creative, collaborative, and enterprising; highly empathic to the needs of customers; endlessly curious; never satisfied with the status quo; and passionate about retail banking, its changing landscape, and our mission.

Responsibilities:

Marketing Strategy Development:

• Develops a multi-year strategic marketing acquisition plan for a Mortgage Broker Channel
• Drives marketing thought leadership and supports the business objectives related to a Mortgage Broker Channel
• Develops a quick understanding of the business to produce effective and integrated marketing solutions.
• Helps determine business priorities and best sequence for execution of business/group strategy
• Conducts independent analysis and assessment to resolve strategic issues
• Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
• Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
• Implements changes in response to shifting trends

Marketing Communications & Events

• Creates, develops and executes marketing plans/strategies that are consistent with brand standards and align to strategic objectives.
• Develops, recommends and executes marketing plans for initiatives to include customer marketing and communications, integrated sales, promotion/incentive, acquisition/retention.
• Oversees/coordinates the development and distribution of marketing solutions for internal Sales Force, external customers and special events/conferences.
• Drives awareness of product solutions through highly targeted advertising (digital and traditional) and industry events
• Supports industry partnerships and events, and the Sales team's learning objectives as well as collateral and presentation needs

Relationship management:

• Manages cross-functional relationships across business/groups to leverage opportunities and services.
• Acts as a liaison between the business/group and internal marketing functions in order to develop effective campaigns  and ensure alignment.
• Acts as the day to day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.
• Influences and negotiates to achieve business objectives.
• Acts as the day to day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.

Budget management:

• Manages Mortgage Broker Channel budgeting
• Onboards new suppliers

Qualifications:

• 5+ years of experience in marketing positioning in a Mortgage Broker industry
• Expert knowledge of Mortgage Broker Channel
• Expert communication and event planning skills 
• Completed undergraduate degree in marketing, business, commerce, or a related discipline
• You are a passionate leader, with a strong sense of self-direction
• You have a strong ability to lead multiple and challenging work priorities, demands, and changes
• You’re a strong communicator, both in person and in writing
• You have a proven ability to influence and collaborate effectively with stakeholders & partners
• You’re a customer champion with a desire to create the best cus