Sales Manager - Personal Lines

Overview

Position Summary:

The Sales Manager plays a pivotal role in driving the growth and success of our Sales team. This position is responsible for leading the Sales function, focusing on the growth and profitability management of the Company’s agency distribution within a designated region. The manager will develop and mentor a high-performing team of Sales Representatives, implement strategic sales initiatives, and manage the sales pipeline and profitability targets for the Company.

Successful execution of the role’s key responsibilities requires possession of deep industry knowledge, strong leadership skills, and a data-driven approach to sales strategy. This role also requires collaboration with cross-functional teams to align sales efforts and enhance agency engagement, ultimately contributing to the Company’s revenue and market share growth.

The Sales Manager will report to the Director of Sales and be a vital contributor to achieving the organization’s overall objectives.

Geo-Salary Information

State specific pay scales for this role are as follows:

 

$98,699 to $182,896  (CA, NJ, NY, WA, HI, AK, MD, CT, RI, MA)

$89,727 to $166,269 (NV, OR, AZ, CO, WY, TX, ND, MN, MO, IL, WI, FL, GA, MI, OH, VA, PA, DE, VT, NH, ME)

$80,754 to $149,642  (UT, ID, MT, NM, SD, NE, KS, OK, IA, AR, LA, MS, AL, TN, KY, IN, SC, NC, WV)

 

The expected base salary for this position will vary depending on a number of factors, including relevant experience, skills and location.

Responsibilities

Essential Job Functions:

 

Team Leadership and Development

• Recruitment & Training: Identify and onboard top talent for the Sales team. Conduct comprehensive training programs to equip team members with product knowledge, sales techniques, and industry insights.
• Performance Management: Monitor performance metrics and conduct regular performance reviews to provide constructive feedback and recognition.
• Coaching & Mentorship: Foster a culture of continuous learning through one-on-one coaching sessions, team workshops, in the field ride-alongs, and role-playing exercises to enhance selling skills.

 

Sales Strategy and Execution

 

• Sales Planning: Develop and execute strategic sales plans to drive new business growth. Tailor strategies based on specific agency models, opportunity, and desired outcomes.
• Pipeline Management: Oversee the sales pipeline, ensuring effective engagement activity, platform channel, and conversion processes. 
• Target Achievement: Monitor key performance indicators (KPIs) and sales metrics to assess team performance, adjust strategies as necessary, and ensure the achievement of targets and goals.

 

Market Analysis and Strategy Development

• Industry Research: Stay abreast of market trends, competitor activities, and regulatory changes impacting the P&C insurance sector. Leverage insights to inform strategic decision-making.
• Agent Insights: Analyze agent feedback and industry data to identify pain points and opportunities for product development or service enhancement.

 

Cross-Functional Collaboration

• Collaboration with Departments: Work closely with Product, Underwriting, and Customer Service teams to align sales initiatives with targeted segments, product offerings, and service delivery.
• Client Engagement: Build and maintain strong relationships with key agent partners to enhance agent satisfaction and loyalty. Address any issues that may arise promptly.

 

Reporting and Analytics

• Data Analysis: Utilize sales analytics to track performance against targets and identify areas for improvement. Prepare regular reports for senior management, providing insights and recommendations based on data analysis.
• Market Positioning: Monitor and evaluate the competitive landscape, adjusting sales tactics to maintain a competitive edge.

 

Qualifications

Education:

• Minimum: Bachelor’s degree in Business, Marketing, Insurance, Risk Management, or a related field. 
• Preferred: MBA or relevant certifications (e.g., CPCU, CIC) preferred.

Experience:

• Minimum: Minimum of 6 years of sales experience in the Property & Casualty insurance industry.
• Preferred: Previous managerial or leadership role leading an insurance sales team preferred.

 

 

About the Company

Why choose a career at Mercury?

At Mercury, we have been guided by our purpose to help people reduce risk and overcome unexpected events for mor