TikTok Creative Strategist & Lead Creator

Who are we? 

143 Studios, Inc. is a media company headquartered in Boston, MA, specializing in creating, producing, and publishing first-of-its-kind audio and visual content that inspires and empowers millions of people globally. Our track record includes billions of video views, millions of books sold, eight #1 audiobooks, 25 million total followers, and original professional development courses for top-tier clients like Starbucks, Ulta Beauty, JP Morgan Chase, and Audible.

143 Studios produces content across all platforms for Mel Robbins, the leading female voice in mental health, wellness, and personal development. This includes The Mel Robbins Podcast, the #1 podcast worldwide and the 6th most-followed podcast on Apple Podcasts. Millions of listeners tune in weekly for science-backed tools, expert resources, and inspiration to live their best lives.

About the Role

143 Studios, the award-winning team behind The Mel Robbins Podcast is looking for a sharp, culture-savvy and highly creative TikTok Creative Strategist & Lead Creator to own and elevate our short-form video strategy on TikTok. 

This role is ideal for a hands-on, highly creative executor with a pulse on platform trends, an eye for storytelling, and the chops to bring bold, emotional, and high-impact content to life -- not just once, but consistently.

If you’ve ever said, “I could have made that trend go viral”, we want you. 

What You’ll Do

Creative Strategy & Platform Leadership

• Own the creative direction and daily strategy for TikTok content, including TikTok Shop.
• Identify trends, audio, creators, and native platform behaviors that guide our creative approach. 
• Translate Mel Robbins’ unique voice and message into scroll-stopping TikTok content that resonates at scale. 
• Be an extension of our brand, infusing Mel’s message into native, playful and emotionally resonant formats. 
  
  

Content Creation & Execution

• Develop and produce TikTok-native concepts, rooted in storytelling, personal growth, and cultural relevance.
• Write scripts or outlines for engaging short-form videos, optimizing every frame for hook strength, views and engagement. 
• Create videos that balance authenticity with intentional design, captions, titles, and thumbnails.
• Produce content both independently and in collaboration with internal creators to expand presence across new TikTok content verticals.
• Analyze audience reactions, including comments and DMs, to inspire responsive content ideas.
• Create content that builds community, not just views--you understand the difference.
  
  

Optimization & Experimentation

• Lead ongoing A/B testing with titles, thumbnails, hook structure, and video length. 
• Test across vertical vs. horizontal formats and assess cross-post potential for platforms like Instagram Reels and YouTube Shorts.
• Analyze engagement data (especially comments, saves, shares) to ideate reactive or follow-up content. 
• Implement real-time creative adjustments to increase impact.
  
  

Qualifications

• 2–4+ years in social media video creation, TikTok content development, or short-form content production.
• Proven portfolio with viral or highly engaged content -- show us the results. 
• Deep understanding of platform culture and how to create native content that performs. 
• Skilled in Adobe Premiere Pro (and ideally, the Adobe Creative Suite); bonus for Descript knowledge.
• Strong storytelling instincts and passion for wellness, self-development, or purpose-driven content. 
• Passion for personal growth, wellness, and the mission behind The Mel Robbins Podcast.
• Highly collaborative, proactive, and agile—ready to pivot with trends and fast-moving production timelines.
• Comfortable with filming equipment and basic on-set roles, but you don’t need a crew to make magic happen. 
• Collaborative, quick-moving, solutions-oriented--and you love experimenting to find what works. 
• Experience working with podcast or influencer content is a strong plus.

Nice-to-Haves

• Motion design or light graphic animation experience.
• Understanding of cross-functional workflows with social, design, and post-production teams.
• Familiarity with native platform analytics and performance dashboards.

Why You’ll Love This Role

• Be part of a team that’s redefining what’s possible in the personal growth space. 
• Your work won’t just entertain--it will inspire millions. 
• You’ll work with a high-per