Field Marketing Specialist

Company Description

At IFS-Ultimo, we provide an exceptional environment for talented individuals to thrive. Our team is composed of dedicated colleagues who provide internal training and guidance, ensuring your success. With our strong growth ambitions for the years to come, we are expanding our global partner network and have a clear roadmap to help our customers achieve even more. As a part of our team, you will create the next step for our expansion, while having fun and learning along the way. Your innovative ideas and professional approach will enrich our team, moving us all forward.

Learn More About IFS-Ultimo:

IFS-Ultimo is the industry-leading SaaS solution for asset management in businesses. Our innovative application enables better asset management, increased uptime, cost control, and safer working environments. Our highly standardized Enterprise Asset Management (EAM) cloud platform is modular, scalable, and user-friendly, allowing our customers to organize and implement tasks related to valuable assets in their companies. This includes site-based assets such as installations, machinery, cranes, medical equipment, and buildings, as well as mobile assets like logistics companies' vehicles.

With Ultimo's EAM platform, our customers maximize their asset uptime, ensure safe working conditions, and increase productivity. We've been successful in providing innovative solutions to our customers for years, and we're constantly expanding our global partner channel to reach even more businesses. With over 2000 customers worldwide, IFS-Ultimo's success is a testament to our innovative approach and unwavering commitment to quality assurance. Join us now and be a part of our journey toward a brighter future.

Job Description

We are growing! The role of Field Marketing Specialist is essential to our team’s ability to scale into exciting new markets around the world.  

Reporting to the Head of Global Campaigns, you will be the go-to marketing specialist for your region.   

In this role, you are responsible for marketing in your region. You will build and execute marketing plans based on local market needs, working closely with sales teams and customers to drive targeted initiatives. You will also scale and support global campaigns to regions where we currently don't have field marketing support. This role requires strong project management, data-driven decision-making, and excellent communication skills to align stakeholders and prioritize effectively. 

This position requires applicants to be located in the EST zone. 

Domain 

• Develop the annual regional marketing plan, based on the go-to-market plans from the business, tying in your new business campaigns as well as centrally-supported SEA, SEO, web, PR, communications and brand awareness activities 

• Based on the business objectives, own the development of regional new business campaigns (multi-touch & multi-channel) 

• Work with central functions like Performance Marketing, PR, Event Management, Social Media Management to execute your campaigns) 

• Manage regional marketing budgets and recommend allocations 

• Scale successful regional campaigns globally  

• Engage with business development, sales teams, partners and customers in your region to understand market trends and needs 

• Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs 

• Attend sales meetings to be fully aligned with GTM and regional market insights 

• On a daily basis, monitor incoming leads and MQLs for your region, ensuring they have accurate data and that sales has what it needs for fast follow up 

• Partner with the Global Events Specialist on regional event execution and regionalize global event plans 

• Develop content as needed to fill campaign gaps 

Qualifications

Required experience and knowledge 

• Project Management 

• Campaign Strategy & Planning 

• Performance Analysis 

• Initiative (or Work Autonomously) 

• Willingness to travel as needed 

• At least 5 years of direct experience providing regional or field marketing support, preferably with B2B technology companies 

• Salary Range:  $65,000 to $80,000 plus 5% bonus potential
• Flexible paid time off, including sick and holiday
•  Medical, dental, & vision insurance
•  401K with Company contribution
•  Flexible spending accounts
•  Life insurance and disability benefits
•  Tuition assistance
•  Community involvement and