Senior Business Analyst, Consumer Research and Insights

Minimum qualifications:

• Bachelor's degree in Engineering, Math, Quantitative Science, or related technical field, or equivalent practical experience.
• 6 years of experience working in management consulting, or business strategy and operations.
• Experience in conjoint analysis, qualitative research, and survey design.

Preferred qualifications:

• Experience conducting research within the technology, media, entertainment, or sports industries.
• Experience influencing executive leadership on decision-making.
• Experience in data analysis, with the ability to solve problems in fast-moving, and ambiguous business environments through data intuition and business acumen.
• Knowledge of Google tools such as Plex, BQ.
• Ability to effectively communicate analysis and recommendations across a wide range of non-technical audiences.

About the job

As a Senior Business Analyst, you will leverage consumer research and behavior to evaluate the market potential of new YouTube initiatives in sports, music, and media. Your insights will shape product development and go-to-market strategies by translating research into actionable recommendations for business leaders.At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
The US base salary range for this full-time position is $141,000-$207,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
The US base salary range for this full-time position is $141,000-$207,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead the design and execution of consumer research studies, including Conjoint Analysis to inform business decisions.
• Analyze and synthesize research data to translate findings into actionable insights and recommendations for Go-To-Market (GTM) and product teams.
• Quantify market size, forecast product uptake, and identify key value drivers for new product concepts in sports, music, and media.
• Collaborate with cross-functional partners in Product Management, Strategy, Business Development, Marketing, and Finance to integrate research into business planning.
• Present research methodologies, findings, and recommendations clearly and persuasively to various audiences, including executives.