GOMO Growth and Product Analytics Lead

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

As a Growth and Product Analyst for GOMO, you will play a critical role in analyzing data, identifying growth opportunities, and enhancing product features to drive user acquisition, retention, and engagement. You will work closely with cross-functional teams, including product development, marketing, and engineering, to turn data into insights that support business decisions and optimize the GOMO app user experience.

Key Responsibilities:

• Data Analysis & Insights: Analyze user behavior, product performance, and campaign effectiveness to uncover insights that support growth and product decisions.

• Experimentation & Testing: Design, implement, and evaluate A/B tests and other experiments to assess the impact of product changes and marketing initiatives.

• Growth Metrics Tracking: Monitor and report on key growth KPIs (e.g., acquisition, activation, retention, and revenue) for the GOMO App, providing regular updates and recommendations to stakeholders.

• User Journey Optimization: Work with product and brand to analyze and optimize user journeys, identifying areas to improve conversion rates and overall experience.

• Product Feature Analysis: Evaluate feature usage, adoption, and user satisfaction to provide insights that inform product roadmaps and prioritize development efforts.

• Forecasting & Trend Analysis: Conduct forecasting and trend analysis to predict user growth, engagement patterns, and revenue potential for the GOMO App.

• Data Visualization & Reporting: Build and maintain dashboards to visualize data and provide insights to various teams, making complex data easily understandable and actionable.

Qualifications:

• Experience: 2-4 years of experience in data analytics, growth analytics, or product analytics within a digital, tech, or app-based environment.

• Analytical Skills: Strong proficiency with data analysis tools such as SQL, Excel, and experience with visualization tools like Tableau, Looker, or similar.

• Testing & Experimentation: Hands-on experience with A/B testing, hypothesis testing, and other experimental methods to validate growth and product hypotheses.

• Product & Growth Mindset: Understanding of growth metrics, user engagement drivers, and the customer lifecycle for digital products.

• Communication: Excellent written and verbal communication skills, with the ability to present findings to both technical and non-technical audiences.

• Collaborative Approach: Proven experience working in cross-functional teams, especially with product, marketing, and engineering teams.

• Attention to Detail: Highly detail-oriented, with a strong focus on accuracy and relevance in data analysis.

Preferred Skills:

• Programming: Basic knowledge of Python or R for data manipulation and analysis.

• App Analytics: Experience with app analytics platforms (e.g., Firebase, DXAs - Digital Experience Analytics, CEPs - Customer Engagement Platforms) and an understanding of mobile app growth metrics.

• Domain Knowledge: Familiarity with telco products or digital subscription services is a plus.

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here