Sr Data Analyst

Senior Data Analyst (Marketing Analytics) - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we are looking for: 

As part of the Marketing Analytics team, you will have the opportunity to leverage your analytics skills to support the Growth Marketing Team. The Growth Marketing team focuses on maximizing return-on-advertising-spend by optimizing its spend across the GDM portfolio (e.g. channels, geographies, product categories).  You will identify new areas to apply analytics to support the team on its mission and help drive increase to software buyer visits, conversion and economics to the GDM portfolio of digital properties. You will develop a deep understanding of how each marketing channel functions as well as an understanding of the data used to measure the performance of each channel. You will analyze how each channel works together to engage the buyer population, and you will help measure the role of site content in acquiring and retaining buyers. You will support various paid marketing initiatives through use of analytics (i.e. both data access such as dashboarding and strategic analysis) such as initiatives to drive conversion and pricing improvements. 

Why you’ll want to come to work:

• Utilize analytics to support Gartner Digital Market’s mission to be the leading resource for software buyers and sellers.

• Ensure the Growth Marketing team and broader GDM leadership team has the necessary data and reporting assets to understand marketing performance.

• Manage requirements identification and development process for a suite of marketing reports and help support reporting customers with access and usage of developed reports.

• Partner with marketing channel owners to evaluate the performance of marketing channels, campaigns, and specific marketing initiatives.

• Produce ad hoc analysis that improves understanding of the contribution of marketing activity to business performance.

• Manage data strategy and analytics workflows to support marketing report development including data centralization and processing of marketing cost data to support ROI and ROAS calculations.

• Work with the marketing and analytics operations teams to help improve the quality and coverage of marketing campaign data required for reporting use cases.

• Lead the review of performance measurement and provide data-driven recommendations and guidance on how to improve marketing channel performance.

What you’ll bring to the team:

• Bachelor’s degree or foreign equivalent degree in in business, economics, statistics, mathematics or another quantitative field required.

• Minimum of 5 years of experience in analytics, business intelligence, data science or similar role. 

• Minimum of 2 years of experience using a query language and relational database system on a daily basis: SQL, Azure, PostgreSQL, Snowflake.

• Experience with business intelligence and data visualization systems (Tableau, Power BI).

• Experience in high-volume data businesses (preferably Internet, software or technology industries).

• Experience developing custom approaches to solve complex analytics cha