APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS

Part-Time Social Media Assistant

The Part-Time Social Media Specialist plays a key role in managing Campus Recreation’s social media presence. Reporting to the student social media specialist lead and the Assistant Director of Campus Recreation, this position is responsible for content creation, engagement, and strategic planning across various platforms.

Key Responsibilities

• Social Media Content Creation & Management
  • Monitor the Campus Recreation social media calendar to ensure timely and accurate posting of facility updates, events, and programs.
  • Develop engaging digital content, including video editing, graphic design, and creative storytelling, to build engagement among target and broad audiences.
  • Research and implement emerging trends and engagement strategies to enhance social media presence.
  • Maintain a consistent tone and voice across all platforms, adhering to University brand guidelines and evolving best practices.
  • Schedule and post content across platforms, ensuring alignment with department objectives.
• Event Coverage & Community Engagement
  • Attend Campus Recreation events and programs to capture real-time content, including video, photography, and social stories.
  • Actively monitor and engage with social media followers, responding to comments and messages as needed.
  • Serve as a brand ambassador for Penn State Campus Recreation, both online and in-person.
• Collaboration & Professionalism
  • Work closely with the social media team to align messaging and strategies.
  • Communicate regularly with supervisors, maintaining open dialogue on project progress and social media performance.
  • Display professionalism in all interactions, modeling positive rapport with patrons and colleagues.
  • Act as a decisive problem-solver in the absence of professional staff, ensuring smooth operations.

Preferred Experience & Skills

Ideal candidates will have experience (academic or non-academic) in social media management, communications, or business operations. Strong problem-solving skills and the ability to interact positively with patrons and employees are highly preferred. Proficiency in Adobe Express and familiarity with content creation tools, socia