Media Strategist: Haslam College of Business, Marketing & Public Relations - UTK

This position oversees the development and promotion of a business college podcast and related digital marketing campaigns. The position requires a strong command of the written word and a background in editorial content creation. This role blends content strategy, research, digital storytelling, and audience engagement to expand the reach and impact of podcast programming across digital platforms. The Podcast and Marketing Producer unites communications, marketing, and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices. This role directly influences the visibility, reputation, and audience engagement of Haslam’s podcast initiatives and digital marketing efforts, supporting college and institutional storytelling and outreach.

Podcast Content Development:

• Serve as the subject matter expert to inform and shape the content of the HCB podcast
• Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests
• Develop and present episode concepts, discussion topics, and interview questions
• Prepare background research and briefing materials for podcast episodes
• Coordinate editorial planning, content calendars, and podcast-related activities
• Align podcast themes and messaging with institutional brand, mission, and storytelling goals
• Identify trends in higher education and student life to inform episode topics
• Draft episode outlines, show notes, titles, and promotional copy
• Review and refine content to ensure accuracy, clarity, and consistency with university standards
• Evaluate listener feedback and engagement metrics to inform future content decisions

Digital Marketing & Promotion:

• Develop and execute digital marketing strategies to promote podcast episodes and related initiatives
• Create compelling written and visual content to support podcast promotion across websites, social media platforms, digital ad campaigns, email campaigns, and other digital channels
• Apply SEO/GEO/AEO best practices to podcast descriptions, digital ads, show notes, web pages, and promotional content to increase discoverability and engagement
• Generate data-informed improvements to content strategy and digital outreach
• Coordinate with designers, videographers, and marketing colleagues to produce creative promotional materials

Social Media Management & Engagement:

• Manage and monitor social media accounts for the HCB podcast, including content creation, scheduling, posting, and community engagement
• Track audience engagement, respond to comments and messages as appropriate, and help foster an active online community
• Analyze social media and podcast performance metrics to inform content and promotional strategies
• Be primary content creator and manager of college-owned podcast social media accounts
• Episode and overall reporting of podcast analytics to college partners and admin

Collaboration & Support:

• Coordinate with campus partners, host, staff, agency partners, and external guests to support podcast production and promotion
• Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies
• Perform other related duties as assigned

Required Qualifications

• Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field
• Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development
• Knowledge, Skills, Abilities: 
  • Excellent organizational and project management skills
  • Strong research and interview preparation abilities
  • Creative thinker with attention to detail
  • Ability to work collaboratively and manage multiple priorities in a deadline-driven environment
  • Strong writing and editing skills with the ability to tailor content for multiple platforms
  • Working knowledge of SEO principles and digital content optimization
  • Experience managing social media platforms and engagement strategies

 Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications

• Knowledge, Skills, Abilities: 
  • Experience working in higher education, media, or mission-driven organizations
  • Familiarity with podcast production workflows, platforms, and distribution channels
  • Experience using analytics tools to me