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Senior Manager, Client Services

Future PLC
New York City, United Statesfull_timeVerifiedPosted 21 Aug 2023

About the role

The Senior Manager is a client facing role where you will work across all branded content business in the US, focusing on media planning and post-sale campaign management of highly custom programs inclusive of branded content, social, display media and experiential executions.

Job Purpose:

The Senior Manager, Client Services will be responsible for managing advertiser driven programs for all branded content business in the US, from pitch to execution. The Client Services Manager is the liaison between clients and internal departments such as Sales, Integrated Marketing, Branded Content, Ad Ops, Production and Creative teams. You will partner with Sales, Integrated Marketing, Branded Content and Social teams to conceptualize and develop programs on behalf of advertisers, translating our clients’ marketing and advertising objectives into media strategies. You will also help to bring sold programs to life, leading and managing campaigns through expert client support, communication, and understanding of the digital media landscape to help set up campaigns for success and navigate challenges along the way in order to meet client objectives. As part of the Media Revenue team, the Senior Client Services Manager’s goal is to help produce successful campaigns, build strong client relationships and drive renewal of business.


Key Responsibilities:

  • Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives
  • Manage internal and external day to day operations of campaigns as it relates to native content, display media, email and social elements and work closely with internal departments in order to do so (Sales, Integrated Marketing, Branded Content, Influencer, Production/Design and Ad Operations)
  • Maintain a deep understanding of Future’s Women’s Lifestyle business offerings, rate card and site capabilities
  • Build media plans that range across scalable budgets that include (but are not limited to) native content, social media, display media, influencer, experiential, etc.
  • Convert marketing concepts into detailed and strategic media plans, including placements that align with client objectives, KPIs and buying requirements
  • Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
  • Possess intimate knowledge of client(s) business/brand, competitive environment, industry trends, and their overall marketing plans/goals
  • Manage the Insertion Order process with client/agency, ensuring accuracy from a financial, legal and delivery standpoint
  • Manage the internal order entry and routing process for Insertions Orders
  • Implement and execute digital campaigns to ensure each campaign successfully delivers in full and achieves client objectives
  • Create timelines and work in project management tool to schedule and oversee custom elements of campaigns
  • Work closely with Ad Operations team to plan, QA, launch and optimize ad campaigns
  • Oversee production budget in post-sale to stay within profitable margins
  • Create final reports and wrap decks at campaign completion, evaluating and measuring success from campaign, and informing recommendations for future programs
  • Work with Finance and Ad Operations team to resolve billing issues and manage revenue shifts on a monthly and quarterly basis
  • Understand marketplace dynamics and become industry expert


What do I need to succeed?

  • Bachelor’s Degree
  • 4-5+ years experience in media planning/account management
  • Experience in building media plans and post-sale campaign execution required
  • Experience working with native content creation a plus
  • Must be extremely detail oriented with exceptional organizational skills
  • Excellent written and verbal communication skills
  • Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Knowledge of DFP and 3rd party tags is a plus
  • Proficient in Excel, PowerPoint, Keynote, and Word


What will I get in return?

As well as our standard benefits, we have a number of awesome perks available to our staff including:

  • Unlimited paid time off
  • A share in our success - every member of staff receives a profit pool bonus at the end of our financial year and access to our unique Value Creation Plan
  • Central office

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Company

Future PLC

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