Commercial Analyst, Generosity

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

 

THE POSITION
Our roster has an opening with your name on it

The Commercial Analyst, Generosity Experimentation will play a pivotal role in growing an experimentation function within the Sportsbook Commercial team focused on customer retention and loyalty. Reporting to the Experimentation Commercial Manager, this role will help to accelerate the speed of learning while maintaining standardization of processes across teams. The Analyst will partner with retention marketing stakeholders and will be responsible for designing and analyzing experiments that help to answer key questions and drive promotional strategy. They will have the opportunity to work cross-functionally, aligning with commercial stakeholders marketing technology, data science and data engineering to pursue a best-in-class personalization strategy.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

 

THE GAME PLAN
Everyone on our team has a part to play

• Partner with commercial marketing teams to conduct and analyze experiments related to personalization efforts, including audience optimization, generosity mechanics and generosity delivery. Compile results and present insights and recommendations to marketing leadership.
• Continue the advancement of a cross-functional experimentation program. Partner with retention team and stakeholders to define business problems and set up experiments. Optimize promotional spend and performance and use advanced statistical techniques to support data analysis and insight generation.
• Drive culture of experimentation throughout the Sportsbook business through initiatives to educate organization on experimentation best practices.

• Identify opportunities to improve processes and automate workload to enhance efficiency and productivity.
• Document and integrate learnings from experiments to continuously refine strategies and build upon individual findings.

 

THE STATS
What we're looking for in our next teammate

• 2+ years of experience in an analytical role such as marketing analytics, data science, research
• Bachelor’s degree in quantitative field (Math, Statistics, Economics, Engineering) is preferred.  Master’s degree a plus.
• Experience with experimental design, A/B/n testing, and use of statistical analysis. Experience with analysis or experimentation of personalization efforts, a plus.
• Advanced SQL skills required. Experience with statistical programming tools such as Python, R or SAS preferred.
• Strong problem-solving skills, with ability to work through ambiguity and deliver solutions to business problems.
• Collaborates: is a team player - works with various teams across the organization to understand their needs and get things done.
• Commercial acumen: understanding of P&L, business principles and commercial levers
• Presents clearly and with impact to a wide range of stakeholders and keeps stakeholders updated with relevant and timely information
• A “can-do” attitude and the type of person who constantly looks for solutions and better ways of operating

 

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick