Group Creative Director

Job Description

Hello, Blue Hour

Blue Hour Studios is a social-first content agency that was formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.

At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

At Blue Hour Studios, we make brands magnetic. Our Creative & Creator team fuses influencer culture with breakthrough creative to produce campaigns, content, and cultural moments that drive impact. With much of our work anchored in social, creator/influencer activations, and the balance in events, premium productions, and always-on social content—we are built to connect brands to communities in ways that feel both inevitable and impossible to ignore.

The Group Creative Director is the creative engine of Blue Hour. Equal parts cultural forecaster and executional leader, this role powers our creative competency from idea to activation. We are seeking an avant-garde thinker with the rigor to transform insights into world-class branded concepts and the leadership to bring them to life across every format: social, events, influencer partnerships, OOH, and the occasional legacy channel.

Supervisory Responsibilities

● Responsible for managing junior members of the creative team

● Provides actionable, constructive, and palatable written and verbal feedback as necessary

● Keeps team up to date with new processes, tools, ideas, and innovative executions

● Conducts performance reviews and manages expectations of their staff

● Sets expectations for growth potential for junior creatives

Who You Are

You are a senior creative leader operating at the nexus of content, commerce, culture and creators. With a sharp instinct for what earns attention, you bring forward ideas that may challenge advertisers’ comfort zones but ultimately prove too strong to ignore. Your mandate is not only to elevate the work but to drive growth, winning new clients with bold, earned-first concepts that spark cultural conversation and deliver measurable business outcomes.

You believe modern brand building is heavily influenced, if not majorly defined, by a brand’s social presence and how its audience interprets that presence. You know how to craft ideas that don’t just live on feeds, but generate shares, comments, headlines, trend on platforms, and become the stories people retell.

You can distill a vision into sharp storytelling and curated visuals that inspire trust, unlock investment, and push brands past the expected. You are equally comfortable leading a pitch, shaping a campaign narrative, or directing execution on set, always ensuring Blue Hour’s standard of cultural and creative excellence.

You’ve led across mediums: originating concepts, directing shoots, shaping design, and overseeing production. You’ve built credibility not by chasing cultural waves but by anticipating them and creating them. Above all, you see creativity as a growth engine for clients, creators, and the agency itself.

Preferred Skills & Experience

● 12+ years in creative roles, with at least 6+ years in senior leadership guiding teams and clients.

● Proven portfolio of social-first brand work, including TikTok, Reels, X, and YouTube Shorts campaigns.

● Exceptional storyteller and presenter, with mastery in framing, pitching, and selling bold creative ideas.

● Strong conceptual thinker with a deep passion for social media, creators, and cultural storytelling.

● Culture-first strategist who can translate insights into creative platforms that resonate and earn attention.

● Elevated design aesthetic, with expertise in design thinking and the ability to refine execution at every stage.

● Acute observational skills, able to distill complex cultural and creative signals into clear, actionable direction.

● Experienced in managing multidisciplinary teams across design, production, and experiential activations, including on-set leadership with and without clients present.

● Deep curiosity and empathy, fueling leadership that is both visionary and human.

● Fluent in building and delivering polished presentations in Google Slides, PowerPoint