Global Digital Marketing Manager

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Locations are Remote US

Cloudflare is looking for a global digital marketing manager who has a proven track record of developing and optimizing high-performing digital marketing campaigns for B2B software companies driving a measurable impact on pipeline creation and closed-won revenue. 

Global Digital Marketing Manager

In this role you will function as a full-funnel digital marketing lead, responsible for driving growth at all points of the buyer journey across multiple teams. You will be responsible for driving the development and ongoing optimization of all digital marketing campaigns globally across our major markets – AMER, EMEA and APJC – working closely with regional and channel-specific paid media managers to deliver the ideal prospect experience across all channels. You'll ensure that all of our marketing campaigns are high-performing and each touchpoint is effective – meaning you’ll be sitting at the intersection of both a data-driven and creative approach to marketing. The ideal candidate will have a career path that shows accountability and success in delivering revenue with a data-driven and highly analytical approach as well as a creative thought process to build and optimize effective digital marketing campaigns.

In this role you will have considerable autonomy to build your own plan and execute it working across the entire organization. You are a talented and collaborative marketer with strong experience in the mechanics of paid media, but also function strategically in different areas that will be key to this role, such as media planning, campaign development (the what and the why) and what levers to use to improve performance. 

Media Planning, Forecasting & Reporting

A key aspect of this role will include planning, forecasting and reporting on investment in paid media across channels and regions, helping the business maximize revenue for each dollar invested. As part of your work in this area, you will:

• Own the global media plan & performance forecast - Responsible for media planning across all campaign types globally, which includes paid search, paid social and display channels in each geographic region. This includes the purpose of campaigns (what KPIs), the audiences that will be targeted and key aspects
• Allocation of budget across the entire funnel to maximize ROI - You’ll work across paid media campaigns for brand, demand generation and field marketing organizations, with different goals and objectives. This role will require an eye for detail, as you will be responsible for building and maintain a “bottoms up” projection/forecast model to help understand the impact of budget and prioritize where to put each incremental investment
• Manage paid media budget pacing and goal attainment - Track and analyze paid spend levels, budgets, and campaign ROI making recommendations to budget owners to make adjustments in their plans and budget allocations to hit quarterly goals. Manage and monitor the delivery of leads / opps / revenue on a daily basis and ensure the ongoing execution and optimization of all campaigns
• Prepare weekly and monthly reports - You will work with contractor resources to prepare and share reports with internal stakeholders

Digital marketing campaign development

You will be responsible for developing the components to support paid media campaigns that are run by paid media channel managers, program managers and field marketing teams across the organizatio