Associate Director, Brand & Sales Analytics

The Associate Director, Brand and Sales Analytics will be part of a high performing team that provides actionable, innovative solutions to address key business questions & opportunities. The Associate Director, Sales & Marketing Analytics should be able to work independently and effectively with limited supervision, while working across a complex matrix environment that includes areas in marketing, sales, sales operations, senior leadership among others.

Job Description

• Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through robust analyses and development of actionable insights
• Leverage data from large syndicated pharmaceutical data sets (such as those from IQVIA) and internal data sources to provide a comprehensive view of the performance for the brand as well as the market, while noting strengths and limitations of the data / approach
• Have the ability think critically and strategically to solve complex business questions with internal and external data sources (pharmaceutical, patient, consumer, etc).
• Act as a strategic partner with brand/marketing teams to proactively identify business opportunities and communicate insights through secondary data mining
• Collaborate with cross functional partners across the alliance to integrate analytics information and insights with other information sources, such as market research
• Work with cross functional teams (such as sales operations and forecasting) to communicate brand strategy and insights to enhance processes/deliverables across the organization
• Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research
• Develop and operationalize ongoing reporting needs, including development and assessment of metrics/key performance indicators to track brand strategy, tactics, or market performance
• This role involves collaborating with Marketing and Sales leaders to establish a KPI/metric strategy, aligning reporting tools with these metrics, and conducting analyses when KPIs or market events arise
• Ability to synthesize data into compelling narratives for various stakeholders, including the Marketing and Sales leaders
• Be a thought leader and strategic partner for commercial teams and marketing stakeholders
• Ability to work and prioritize projects in a fast paced and quickly evolving landscape
• Responsible for managing brand analytics budget for their respective brands within the portfolio
• Support field analytics and reporting within the assigned franchise/brand, generate sub-national analytics to understand challenges and opportunities across different sales geographies
• Support field leadership with data driven insights on a continuous basis that are actionable
• Lead reporting and visualization strategy for various dashboards

Qualifications/ Required

Knowledge/ Experience and Skills:

• Strong communication skills and ability to translate analytical/quantitative findings into meaningful insights
• Strong organizational skills and ability to manage multiple, cross-functional projects simultaneously in a fast-paced environment
• Strong understanding of various syndicated pharmaceutical datasets from IQVIA, Symphony, Market Access Data (i.e. patient longitudinal data, claims data, distribution, sales, demand, promotion, formulary)
• Strength in one or more data analytical suites such as SQL, R, Python, SAS, etc.
• Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
• Experience in data visualization and reporting tools such as MicroStrategy, PowerBI, etc
• Experience in processing, analyzing, and synthesizing various data sources (syndicated, specialty pharmacy data
• Must be open to adapting to new roles within the organization

Educational Qualifications

• 6+ years of experience in pharma, analytics or other relevant work areas
• Bachelor’s degree or post-graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.)

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeho