Specialist, Initiatives

Company Description

The Initiatives Specialist is an important support role on the Initiatives team and the broader Brand Marketing team at Red Bull North America.  You will support the development and execution of the national product portfolio strategy to ensure an optimal and winning assortment for the U.S. market.

Job Description

PORTFOLIO MANAGEMENT

Manage internal communication for all product launches

Work cross-functionally (Legal, Regulatory, Operations & Agencies) to ensure consistent, legally compliant, and on-time: label designs (launch management), product Packshots, and key visuals for the entire organization

Support analytical performance tracking for new item launches utilizing syndicated data, panel data, and internal trade sales data sources to benchmark versus previous launches and against competition

Develop competitive product analysis for energy drink category by analyzing current trends using various data sources e.g., Circana

BUSINESS PLANNING (BP) AND LONG LEAD INITIATIVES (LLI) SUPPORT

Manage internal alignments with On- & Off-Premise Sales, Category Management, Distribution and On Premise Marketing to develop SKU prioritization analyses across channels

Draw planogram standards (on-shelf and on-display), using JDA Space Planning whilst factoring in days of supply and brand standards, that are in line with BP strategies and channel-specific needs

Support LLI and BP analyses to ensure best-in-class portfolio assortment for the US market

Contribute monthly to Brand Highlights, National Pillar Plan, Activation Calls decks which showcase national and regional activations around product launches

TASKING KIT & SAMPLES MANAGEMENT

Support in the development, management, and fulfilment of Tasting Kits for all new products to meet business deadlines

Work cross-functionally to forecast demand or product samples and coordinate sample deliveries to all internal stakeholders

Manage business relationships with external vendors to deliver tasting kits and product samples to the organization

Develop and lead new product innovation confidentiality training

Lead ‘Excite the Organization’ product initiatives like product desk drops and office engagement activities

Qualifications

University degree or comparable degree in business-related studies

Professional experience in Consumer Packaged Goods (CPG), retail, or the on-premise

Proficient knowledge of Microsoft Suite 

Preferred (but not required) understanding of Circana Syndicated Database (Unify+), Numerator, JDA Space Planning & SAP-based tools

Work cross-functionally and to influence without direct authority

Capacity to manage multiple and evolving projects/priorities and stakeholders simultaneously

"Can do" mentality and open/solution-oriented mindset

Reliable, structured, communicative team player with a love for details

Passion for the Red Bull Brand and Products

Additional Information

The base salary range for this position is $76,095 to $84,104 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.