Manager, Campaign Planning

The Manager, Campaign Planning is responsible for creating and mobilizing omni-channel marketing plans to meet sub-segment sales and revenue goals, in context of the overall Segment goals. We are seeking a manager to lead Government Risk & Risk/Fraud Partnerships campaign planning efforts.

About the Role
In this opportunity as Manager, Campaign Planning, you will:

• Serve as a “connector” and trusted partner across TR Marketing and across the Corporates & Government Risk businesses, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric omni-channel campaign plans
• Understand customer personas and pain points to inform relevant, personalized campaigns for the Government Risk segment & Risk/Fraud Partnerships
• Develop acquisition, retention, cross-sell, and upsell marketing campaign plans when applicable to meet business objectives
• Create initiative-specific marketing briefs and plan overviews to drive business impact
• Mobilize digital campaign plans with cross-functional teams through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities
• Manage budget, planning, monitoring, and reconciling spend with focus on strong ROI
• Translate campaign performance data and analytics into actionable insights on an ongoing basis
• Present and communicate campaign plans, learnings, optimizations, and ongoing experimentation to cross-functional stakeholders and sales teams
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

Key Deliverables:

• Delivery of effective campaign & marketing funnel performance, from marketing qualified lead to closed sale based upon goals,
• Build pipeline and progression opportunities through effective marketing campaigns for corresponding sales team(s)
• Delivery of financial targets for the Government Risk segment & Risk/Fraud Partnerships
• Ensure customer voice is infused into all campaign messaging and drives marketing actions

About You
You're a fit for the role of Manager, Campaign Planning if your background includes:

• 5+ years in marketing planning and campaign strategy
• BA/BS preferred, or equivalent work experience
• Leader of omni-channel and digital marketing programming
• Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
• Team player with the ability to foster strong relationships across multiple levels and functions within the organization
• Skilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomes
• Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
• Data driven mindset paired with a highly analytical approach
• Experience in a matrixed and agile environment preferred
• Experience leveraging customer insights to drive strategy
• Strong organizational and project management skills

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, cat