Lead Data Analyst - Product Growth

<div class="content-intro"><p>At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner.&nbsp;<em>There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams</em>.&nbsp; Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!</p></div><p>At Constant Contact, we're obsessed with our customers' success. We're a team of high-impact individuals who take bold ownership and drive the results that empower entrepreneurs to achieve their goals. For years, we've provided the tools and expertise that help businesses, solopreneurs, and non-profits thrive. If you're passionate about driving results, making a tangible impact, and are energized by new challenges, you'll find a rewarding career here.</p> <p>We’re seeking a proactive and strategically minded Lead Product Growth Analyst to join our new product initiatives. In this high-impact role, you will serve as the dedicated data partner to the General Manager, leveraging sophisticated product analysis and storytelling to uncover insights that drive customer acquisition, engagement, and retention within a key customer segment, directly contributing to Constant Contact's overall revenue and market expansion goals.</p> <p><strong>What you'll do:</strong></p> <ul> <li><strong>Strategic Partnership:</strong><strong><em> </em></strong>Work alongside the GM to lead data initiatives that bridge Product, Engineering, and Marketing — making sure growth bets are measurable, correctly instrumented, and aligned with enterprise objectives.</li> <li><strong>Root Cause Investigation: </strong>Lead the deep-dive culture our team is known for. When metrics shift, you don't just report the drop-off; you investigate if it's a technical bug, a UX friction point, or a trust barrier. You turn these insights into a compelling narrative that shifts product strategy.</li> <li><strong>Architecting Analytical Frameworks: </strong>Design and standardize how we evaluate product growth and user behavior, turning ad-hoc investigation into a repeatable, high-signal process the whole team can run.w</li> <li><strong>A/B Experimentation &amp;</strong> <strong>Inference: </strong>Lead the experimentation lifecycle, from power analysis and hypothesis design to post-test causal inference and rollout. Leverage product analytics capabilities to understand how features impact user segments and