Marketing Director - Recruitment (Hybrid based in Dallas, TX)

The Director, Recruitment Marketing will play a pivotal role in developing and implementing strategies to attract top talent across our entire organization, including Tenet Hospitals, USPI Surgery Centers, Conifer Revenue Cycle Operations, and corporate functions.  You will oversee all aspects of recruitment marketing, including social media, third-party vendor management, website optimization, and content creation. Your primary objective will be to enhance our employer brand, support engagement with potential candidates, and drive a robust pipeline of qualified applicants.

The director will champion recruitment marketing efforts and results at the home office and the field. The director will be responsible for partnering with cross functional teams at the home office and field leadership teams including recruitment teams, A-teams, and home office marketing team, and field group marketing directors. Reporting to the Vice President of Marketing, this leader will be a digital and recruitment marketing expert who is customer centric, results driven, and builds relationships.  You will work in a matrix environment and influence your marketing peers to drive recruitment marketing efforts.

Essential Duties and Responsibilities:

Strategy Development: Develop and execute comprehensive recruitment marketing strategies aligned with the organization's objective, brand voice, and in partnership with key business leadership. Identify key channels and tactics to effectively reach and engage with target candidates. Remain current on industry trends and best practices to inform innovation and strategy.  Lead annual recruitment marketing planning process that aligns with overall annual marketing planning.

Social Media Management:  Lead the organization's social media strategy for recruitment.  Oversee execution of LinkedIn social media strategy and activation.  Oversee community and reputation management for recruitment marketing for LinkedIn. Collaborating with Director of Media and field marketing leads to execute social media strategy for other channels (managing content calendar, boosting posts, analytics and optimization). 

Vendor Management: Collaborate with third-party vendors, including advertising agencies, job boards, and recruitment technology providers. Direct vendor relationships, ensuring accountability and success, and manage budget allocation to optimize recruitment marketing spend.  Consistently look for opportunities to drive synergies for vendor management. 

Website Optimization: Influence and collaborate with the web and web SEO team to drive the recruitment team web strategy by effectively showcasing our employer brand and providing a seamless user experience for talent.  Thought leader in talent digital journey and consistently make recommendations to strengthen the journey.

Content Creation: Provide briefs and creative direction to Vital in-house agency on developing compelling and relevant content for various recruitment marketing channels, including website content, videos, employee testimonials, and more. Ensure all content reflects the organization's brand and mission and resonates with target candidates.

Operations, Insights, Analytics: Monitor key performance metrics related to recruitment marketing initiatives. Analyze data to assess the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations to enhance recruitment efforts. Lead monthly reporting cadence and work with field teams on monthly reporting to showcase marketing results. 

Employer Branding: Work closely with the HR and marketing teams to strengthen the organization's employer brand. Develop employer branding initiatives that differentiate us from competitors and position us as an employer of choice in the market.

Qualifications:

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field is required; Master's degree preferred.
• At least 5 years in recruitment marketing or employer brand marketing, with a track record of success in attracting top talent.
• Strong understanding of digital marketing channels, including social media, SEO, and content marketing.
• Experience managing third-party vendors and budget allocation for recruitment marketing initiatives.
• Excellent written and verbal communication skills 
• Analytical mindset with the ability to leverage data to drive informed decisions and measure campaign performance.
• Strong interest in exploring and applying modern day platforms and the tools used to evolve marketing.
• Comfort with ambiguity and working in a large, diffuse, highly matrixed environment
• Passion for creating processes --- b