Sr. Manager Healthcare Marketing

About Cleerly

We’re Cleerly – a healthcare company that’s revolutionizing how heart disease is diagnosed, treated, and tracked. We were founded in 2017 by one of the world’s leading cardiologists and are a growing team of world-class engineering, operations, medical affairs, marketing, and sales leaders. We raised $223M in Series C funding in 2022 which will enable rapid growth and continued support of our mission. Our teams work remotely and have access to our offices in Colorado, New York, and Portugal. 

Cleerly is creating a new standard of care for heart disease through value-based, AI-driven precision diagnostic solutions with the goal of helping prevent heart attacks. Our technology goes beyond traditional measures of heart disease by enabling comprehensive quantification and characterization of atherosclerosis, or plaque buildup, in each of the heart arteries. Cleerly’s solutions are supported by more than a decade of performing some of the world’s largest clinical trials to identify important findings beyond symptoms that increase a person’s risk of heart attacks. 

At Cleerly, we collaborate digitally and use a wide variety of systems. Our people use Google Workspace (GMail, Drive, Docs, Sheets, Slides), Slack, Confluence/Jira, and Zoom Video, prior experience in these areas is a plus. Role or department specific technology needs may vary and will be listed as requirements in the job description. 

About the Opportunity

Cleerly is seeking an experienced and dynamic Senior Marketing Manager to develop and execute our clinical marketing, product marketing, and corporate brand marketing tactics. The Senior Marketing Manager will be responsible for executing comprehensive marketing tactics that drive brand awareness, market penetration, and revenue growth in the life sciences sector. This role requires a seasoned manager with a deep understanding of the life sciences industry, exceptional strategic and analytical skills, and the ability to work in a dynamic, fast paced environment.  The ideal candidate will have 8+ years of marketing experience in the healthcare industry (diagnostics, device, biotech). 

Responsibilities

Product Marketing:

• Lead projects within the product marketing team, delivering on timelines and quality while fostering a collaborative and high-performance culture.
• Develop and execute comprehensive marketing campaigns for Cleerly’s product portfolio, ensuring they are impactful and aligned with target audience needs.
• Ensure alignment of marketing strategies and tactics with business goals and objectives.
• Monitor and analyze marketing performance metrics to optimize strategies and tactics.

Content Development:

• Lead the creation of compelling marketing content, including product collateral, case studies, whitepapers, translation of publications into marketing messages and digital content.
• Ensure content is consistent with Cleerly’s brand voice and effectively communicates the value proposition of our products.
• Collaborate with internal teams, including clinical, product development, and sales, to gather information and insights for content creation.
• Lead the MLR process for the marketing team

Cross-Functional Collaboration:

• Work closely with sales, product development, digital and clinical teams to ensure seamless integration of marketing efforts across the organization.
• Provide marketing support and materials to the sales team to drive product adoption and customer engagement.
• Collaborate with external partners and agencies to enhance marketing initiatives.
• Manage agency project work, budget and deliverables in partnership with Sr. Director of Marketing

Corporate Brand Marketing:

• Execute tactics which strengthen Cleerly’s corporate brand identity and ensure consistent brand messaging across all channels.
• Monitor Corporate Brand in the marketplace.  Ensure alignment between corporate and product brands within brand architecture. 
• Develop and maintain strong relationships with key industry influencers, media, and stakeholders.

Requirements 

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• 8+ years of marketing experience, with a strong focus on product marketing. Experience MUST be in healthcare (diagnostics, device, biotech)
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Excellent leadership and team management skills.
• Strong analytical and strategic thinking abilities.
• Exceptional communication and interpersonal skills.
• Experience in content development and digital marketing.