Product Marketing Lead, Galaxy Asset Management

Who We Are:

At Galaxy we are building products and services to help the world invest in economic progress. We believe crypto and blockchain innovations will permeate and improve all aspects of our global economy. Our vision is a society where value and ownership flow as freely as information. Galaxy is a digital asset and blockchain leader helping institutions, startups, and individuals access and navigate the crypto economy. As one of the most well-capitalized and trusted companies in the industry, we provide platform solutions custom-made for a digitally native ecosystem across three complementary operating businesses: Global Markets, Asset Management, and Digital Infrastructure Solutions. Our offerings include, amongst others, trading, lending, strategic advisory services, institutional-grade investment solutions across passive, active and venture strategies, proprietary bitcoin mining and hosting services, network validator services, and the development of enterprise custodial technology. Galaxy’s CEO and Founder Michael Novogratz leads a team of crypto enthusiasts, and institutional veterans focused on the future of finance and Web3. The Company is headquartered in New York City, with global across North America, Europe and Asia.

Additional information about the Company's businesses and products is available on www.galaxy.com.

What We Value:

We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be.

• Seek Excellence.
• Be Selective To Be Effective.
• Be Highly Aligned, Loosely Coupled.
• Disagree Transparently.
• Encourage Independent Decision-Making.
• Build Dream Teams.

Who You Are:

You appreciate a well-thought-out marketing strategy, care about best-in-class execution, and understand how to track and measure its impact. You can seamlessly communicate and coordinate between marketing and sales teams, internal spokespeople, and external agencies. You have a positive energy and the desire to redefine Galaxy’s Asset Management (GAM) marketing initiatives to elevate the Galaxy brand, educate our audiences, and develop key client relationships.

As the Product Marketing Lead for GAM, you will have a critical role in the growth of one of Galaxy’s core business units. This is a unique opportunity to join a leading innovator in the digital asset ecosystem, where you will work closely with our subject matter experts as well as the broader team to market Galaxy's investment solutions across all online and offline touchpoints.

You will be responsible for developing and executing a marketing strategy that aligns with the overall business goals and objectives for GAM. In collaboration with our sales and client success teams, you will support Galaxy’s lead-generation efforts and optimize lower-funnel marketing activity. You will manage all aspects of GAM marketing and build the foundation for our next phase of growth.

To succeed in this role, you will need a strong understanding of digital and sales marketing best practices, as well as experience in traditional finance and a strong understanding of the digital asset space. You should be comfortable working in a fast-paced environment and be able to manage multiple projects simultaneously. You are highly analytical, with the ability to use data to drive marketing decisions and improve campaign performance. 

What You’ll Do:

• Develop, lead, and manage GAM’s marketing strategy that is on-brand, relevant, differentiated, engaging, thought-provoking, and actionable.
• Coordinate with our internal marketing team as well as external agencies on all aspects of GAM’s marketing activities, including website properties, email marketing, digital marketing, events, and more.
• Manage and optimize lead generation efforts. Utilize data and analytics to make informed marketing decisions and improve campaign performance.
• Work closely with Galaxy’s product specialists, analysts, portfolio managers, and subject matter experts.
• Promote our insights and capabilities to drive client acquisition and deep client relationships by implementing a content marketing strategy for GAM.
• Ideate engaging content formats for different channels to drive product interests
• Building subject matter expertise and market recognition on active strategies in digital assets and digital assets related equities, across vehicles including ETFs.
• Further strengthen our brand leadership in the digital asse