KVDA Summer Internship

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

San Antonio Marketing Intern

The Marketing Specialist for Telemundo San Antonio is responsible for leading external marketing departmental efforts, under the supervision of the Marketing Manager, collaborating with cross-functional teams to build and develop strong organic growth.

Responsibilities

Assist in marketing and advertising promotional activities (On Air

Identify new marketing opportunities for the station

Communicate, implement and manage marketing campaigns for our program launches

Oversee local, non-traditional /OOH marketing strategies and campaigns and communicate opportunities to improve coverage on media trade publications. (Sweeps, Station Events, Station Initiatives, Festivals and press releases).

Community affairs liaison

CREATIVE:

Participate in creative brainstorming sessions to develop marketing campaigns, concepts and materials such as brochures, flyers, advertising campaigns, promotional campaigns, premiums, etc.

Develop concepts, design and copy for press releases, presentations, brochures, Outdoor Billboards and e-marketing materials.

Assist with brainstorming, planning and execution with special Network initiatives.

REPORTING:

Develop evaluation post-reports for social media, marketing, talent & press initiatives for Marketing Manager, department & company review.

Monitor launches & performance of our local and national titles to create and update highlights for local sales team.

Develop competitive reports after every festival to analyze our advertising exposure on media trade publications in comparison with the competition.

FINANCIAL:

Create and update an ROI matrix.  Help maintain quarterly promotional inventory and budget.

MANAGEMENT:

Manage, communicate, facilitate and organize the intricate details pertaining to special marketing and station events, galas, socials, presentations, etc.

Oversee the orders and delivery of all materials and/or publications for our marketing/branding campaigns and sales materials making sure they meet time, quality & budget requirements.

Organize weekly meetings to discuss upcoming station activations/promotions/events

Supervise and train the Telemundo 60 San Antonio Brand Ambassador Team

Assist with the daily input of promotional media traffic on Wide Orbit

Qualifications

Background in Public Relations, Communications or Marketing related degree or equivalent professional qualification

Minimum of 3+ years of related experience

Experience in Graphic Design

Proven experience in media planning and new media (digital, wireless, VOD, mobile etc.)

Strong digital and social media experience

Experience with sales-driven promotions resulting in station ROI

Experience evaluating advertising and grassroots programs

Ability to interpret and disseminate information

Experience in developing compelling presentation materials and proposals; formal presentation skills

Proficiency