Senior Demand Generation Manager

 

Together, we own our company, our future, and our shared success.

 

As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.  

 

Company : Black & Veatch Corporation  

Req Id : 107326 

Opportunity Type : Staff 

Relocation eligible : No 

Full time/Part time : Full-Time  

Project Only Hire : No 

Visa Sponsorship Available: No 

Why Black and Veatch

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. 
 

Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Opportunity

The Senior Demand Generation Manager will have the opportunity to:

• Be responsible for defining, executing and measuring successful digital channel strategies that support Enterprise Marketing campaigns
• Provide strategic and best practice guidance to the broader marketing team for leveraging the full marketing technology stack to automate and activate touchpoints that launch a decision journey which brings a campaign to life
• Partner and collaborate closely with marketing and communications stakeholders to implement a unified operational vision and strategy that enables the execution of sophisticated marketing campaigns, lead nurture and conversion and analytic reporting

The Team

Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.

Key Responsibilities

Campaign Operations 

• Partner with Marketing Strategy and Marketing Communications teams to build, automate, activate, and optimize campaigns. 
• Develop and implement integrated, multi-channel demand generation strategies that leverage email, paid media, webinars and events to attract and engage high-quality contacts and accounts, nurturing their progression through the sales funnel. 
• Nurture leads through the sales funnel using marketing automation tools and a deep understanding of customer journeys. 
• Leverage the marketing technology stack to create scalable campaign automation processes that support streamlined data flow and tracking for key performance indicator measurement and scoring. 
• Collaborate with Sr. database segmentation strategies that provide transparency of the make up of the database, how to improve it and how best to use it for all marketing stakeholders. 
• Partner with the Sr. Technology Manager and Sr. Marketing Analyst on business requirements for marketing data to inform data collection and enrichment processes. 
• Use analytics to measure campaign performance and make data-driven decisions. 
• Design and execute tests to optimization marketing performance in line with pipeline goals. 

Marketing & Sales Alignment 

• Collaborate with Enterprise Marketing, Enterprise Sales and Sales leadership to ensure effective processes and automations are in place to actively monitor, analyze, measure and report on marketing contribution to and influence on pipeline, engagement with key accounts and campaign effectiveness. 
• Optimize lead-to-revenue processes, procedures, and standards to maximize funnel efficiency from the top of the funnel all the way to opportunity win/loss across all platforms. 
• Own and optimize lead scoring, lead lifecycle, and lead follow-up as part of the lead-to-revenue process. Partner closely with Enterprise Sales and sales teams to create a continuous feedback loop geared at optimizing touchpoint hand-offs between sa