Digital Marketing Associate

Job DetailsJob Location: Mission Support Center - Atlanta, GA 30318Position Type: Full TimeSalary Range: $50,000.00 - $55,000.00 Salary/yearTravel Percentage: NoneJob Shift: DayJob Category: Nonprofit - Social ServicesDo you feel called to serve in a Christian Ministry?

Do you want to serve where you make a difference in the lives of others?

Are you looking for a life-changing work experience?

If so, consider joining us at the Atlanta Mission, where we provide life-transforming experiences for everyone that joins our team: employees, clients, donors, and volunteers. We serve over 1000 men, women, and children every day by providing food, shelter, clothing, counseling, vocational and spiritual guidance. We get to experience and witness radical life transformations.

The Digital Marketing Associate helps create and deploy digital and creative marketing campaigns, along with events, which increase the overall awareness, storytelling capability, and fundraising success of Atlanta Mission. As a brand ambassador and storyteller, this individual gives a voice to the voiceless and shares a clear message of how individuals can be involved in ending homelessness.

Essential Duties and Responsibilities:

Social Media:

Develop and execute a social media organic strategy aligned with overall Marketing goals
Manage day-to-day content across all platforms including, Instagram, Facebook, Tik Tok, and LinkedIn
Create or oversee creation of posts, videos, and campaigns
Monitor trends and adapt content to stay relevant
Engage with the audience (comments, DMs, community building)
Track analytics and optimize performance (engagement, reach, conversions)
Manage content calendars and campaign timelines in Sprout Social
Work cross functionally to support social media needs (i.e. partnerships, in-kind, events)
Assist in production and execution of the Atlanta Mission Unseen podcast bi-annually

Digital Marketing:

Manages all digital marketing channels, including website and email strategy and execution
Monitors success of digital marketing campaigns as well as digital channels through Google Analytics and Salesforce
Manages and creates content for the Atlanta Mission Blog
Deploys all email communication including, automated series, appeals, cross departmental campaigns
Ensure optimization of Atlanta Mission website for search ranking
Creates all landing pages and donation pages for all campaigns, events, and constituents
Manages all list creation in Pardot
Assists in event strategy; this includes branding, digital marketing, logistics, day-of execution, and post-event follow-up

Content Development/Production:

Develops sources and generates stories across all marketing channels
Ensures an abundant supply of content that establishes and sustains Atlanta Mission’s reputation of meeting needs and solving the problems of the homeless
Conducts all video and photo shoots
Identifies new potential vendors and partners to help elevate the Atlanta Mission brand and manages existing partners with the highest level of excellence

Analytics and Insights:

Measures and reports performance on all digital marketing campaigns, assessing against goals and KPI’s
Identifies trends and insights to optimize spend and performance

Other: 

Supports in planning and strategy development for the department
Participates in Development team activities as needed
Attends professional association meetings and training as appropriate
Participates in team and Atlanta Mission-wide meetings
Performs other duties as assigned

  
QualificationsYou will uphold the following Christ-Centered values:

Humbly Serve: You strive to live, Love and Lead like Jesus
Faithfully Steward: You honor and wisely use the time, talent and treasures that God has provided
Courageously Innovate: You are driven towards excellence, you continuously learn, adapt and improve
Joyfully Celebrate: You intentionally appreciate and recognize all that God is doing in and through all the stakeholders of Atlanta Mission.
Strength in Unity: You embrace God’s desire for oneness and kingdom-focused unity.

Position Requirements:

Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. A bachelor’s degree in marketing, communications graphic design, advertising, or related field
Must have 2 years of experience in marketing, branding, graphic design, and communications
Experience managing brand or personal social accounts preferred
Strong writing and visual storytelling skills
Familiarity with social media management tools like Sprout Social, Capcut
Knowledge of major social media platforms and their algorithms
Graphic Design preferred– Adobe Creative Cloud Suite preferred
Email marketing required - Pardot preferred, CSS, HTML
Website editing capabilities required - Wordpress preferred
Salesforce CRM experience pref