Associate Manager, Biddable Media (Sonic)

PURPOSE OF THE POSITION

Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Paid Social, Paid Search, and Third-Party Delivery Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.

RESPONSIBILITIES

Social Activation

• Support the general day-to-day functions as led by Paid Search and Social Media Managers

• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.

  • Perform monthly billing and invoice reconciliation.

• Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms

• Manage the tagging, reporting and financial management for Paid Social, Search, and 3PD campaigns for Sonic

  • Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy

  • Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions

  • Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes 

  • Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media

  • Proper management and reconciliation of all account budgets in accordance with media authorizations

  • Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases

  • Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors

• Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights

• Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results

• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.

• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers

• Provide general team support as needed based on internal priorities and scope of projects

• Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Social plays.

• Assume buying responsibilities in the event of a Manager’s absence

Agency and Cross-Functional Internal Teams Collaboration

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan

• Co-lead competitive tracking and reporting on a regular basis and/or as needed

• Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

EDUCATION QUALIFICATION:

                    Required Minimum: Bachelor’s degree

EXPERIENCE QUALIFICATION:

• 2 – 5 years of relevant experience in marketing and / or media

• Hands on keyboard paid buying experience within Meta, Snapchat, TikTok, Pinterest, Google Ads, Uber Eats, and DoorDash platforms

• Demonstrated experience in problem solving and managing multiple tasks

• Account budget management through daily/weekly pacing, monthly and yearly goals

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:

• Ability to deliver results

• Excellent project management skills (proficiency in Excel/PPT will be key)

• Ability to balance multiple priorities and meet project deadlines

• Excellent oral and written communication skills

• Ability to lead and influence others

• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

• Self-starter personality who can operate with minimal superv