Lead Analyst, Paid Media Measurement & Insights

Squarespace is looking for a Lead Analyst to improve measurement and insights across our Paid Media program.

You will shape our customer acquisition and growth strategy by advancing our data-driven optimization engine, scaling our experimentation program and uncovering insights that connect cross-channel performance with topline business trends and influence.

You are a strategic expert to Media, Analytics and other Business leaders and a mentor to fellow data practitioners. You have expertise in marketing measurement, experimentation, forecasting and predictive analytics. You scale through automation and repeatable frameworks and distill complex information into clear recommendations that inspire action. You are outcomes-oriented, curious, proactive and collaborative.

This is an influential senior individual contributor role with potential for the management track. You will work from our New York City headquarters (3 days per week) and report to the Manager of our Marketing Services Analytics & Operations team.

You'll Get To…

• Translate business goals into holistic solutions and strategies in partnership with Media, Data Science and Engineering
• Scope and operationalize advanced measurement programs such as incrementality testing, attribution, MMM and LTV
• Define and govern experimentation standards, processes, and tooling to ensure consistency and rigor across teams
• Scope and operationalize self-service reporting and automation for leadership and cross-functional stakeholders
• Diagnose topline and channel performance to identify growth drivers, ROI inflection points and optimization opportunities
• Guide planning and forecasting in partnership with senior leaders, grounding investment decisions in data
• Deliver clear, strategic insights and recommendations to executive leadership
• Evangelize emerging industry trends, methods, and technologies to drive innovation and best practices
• Mentor and coach peers to uplift analytical quality, collaboration, and velocity across teams

Who We're Looking For

• 8+ years in a marketing analytics or data science role, with experience across direct response and brand channels and topline business performance
• Demonstrated success influencing senior leaders and shaping media strategy through decision frameworks
• Expertise in advanced measurement approaches such as incrementality testing, attribution (including in-house models), MMM, causal inference and LTV
• Experience building scalable, self-service testing and reporting solutions
• Strong foundation in statistical methods, forecasting and predictive analytics (e.g., audience modeling, bidding optimization, churn/retention models)
• Hands-on experience with large datasets, SQL and statistical tools such as Python or R; knowledge of dbt
• Knowledge of media platforms (Google Ads, Meta, DV360, Affiliate networks, SEO tools, etc.) and digital marketing processes
• Fluent storyteller and presenter who can handle open-ended questions and distill complex information into strategic insights and recommendations
• Someone who is proactive, outcomes-oriented and comfortable operating with high visibility and accountability

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums 
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 8 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $126,500 - $203,550 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience