(Senior) CRM Admin (f/m/d)

<span><strong>Building the backbone of European trades together – with AI and voice-first software.</strong><br/>We’re not just building software – we’re on a mission to create space for contractors &amp; tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.</span><span>As a <strong>(Senior) RevOps CRM Admin (f/m/d)</strong>, you architect, automate, and scale plancraft’s CRM and GTM systems so that global Sales, CS and Marketing teams operate on reliable, AI-powered workflows and clean data structures that support our international expansion. You are the structured operator who keeps our CRM foundation stable, scalable and integrated across tools, enabling the wider RevOps team to focus on strategy, analysis and execution.</span><br/><br/><span><strong>Your Responsibilities</strong></span><br/><br/><ul><li><span>Own HubSpot CRM system administration globally for all GTM teams (Sales, CS, Marketing).</span></li><li><span>Build and maintain a globally scalable CRM architecture that supports multi-country GTM processes.</span></li><li><span>Design and maintain international-ready CRM structures, including properties, permissions, objects and data models across all markets.</span></li><li><span>Design, implement and optimize AI-powered automations across the full customer lifecycle (e.g. summaries, routing, enrichment, lifecycle triggers).</span></li><li><span>Create and manage high-quality workflows (HubSpot, Make, n8n, AI tools) that reduce manual work across all revenue teams.</span></li><li><span>Ensure data governance across all GTM objects, including naming conventions, deduplication rules, lifecycle logic and access structures.</span></li><li><span>Build and maintain cross-tool integrations (billing, support, product, telephony, AI agents, scheduling) that work reliably on a global scale.</span></li><li><span>Provide the system logic and technical setup needed for accurate forecasting, routing, segmentation and reporting in close collaboration with RevOps leadership.</span></li><li><span>Enable the wider RevOps, Sales Ops, CS Ops, Marketing Ops and Enablement teams through stable systems, clean data and well-documented frameworks.</span></li><li><span>Establish and maintain documentation standards so every Ops role can understand and extend workflows, properties and integrations.</span></li></ul><span><strong>Must-Haves</strong></span><span><br/><br/></span><ul><li>3–5+ years hands-on HubSpot CRM experience at admin or power-user level.</li><li>Strong track record in automation and workflow design (HubSpot workflows, Make, AI workflows).<br/>Experience designing CRM setups for international markets and multi-country GTM processes.</li><li>Solid understanding of data governance, including naming conventions, deduplication, lifecycle logic and permission concepts.</li><li>Proven experience with cross-tool integrations (e.g. billing, support, product, AI tools).</li><li>Structured, system-architecture thinking with a focus on scalability and reliability.</li><li>Ability to align with and enable multiple Ops roles (RevOps, Sales Ops, CS Ops, Marketing Ops, Enablement).</li><li>Excellent stakeholder communication skills across technical and non-technical audiences.<strong><br/></strong></li></ul><span><br/><strong>Nice-to-Haves:</strong></span><br/><span><br/></span><ul><li>HubSpot certifications in relevant areas (e.g. CRM, RevOps, automation).</li><li>Experience with AI automation and prompt design for operational workflows.</li><li>Experience with PLG / product-signal integrations into CRM and GTM tooling.</li><li>Basic SQL skills or similar technical debugging capabilities.</li><li>Background in scaling multi-market SaaS businesses.</li></ul><ul><li><strong>Team Spirit</strong>: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.</li><li><strong>Ownership</strong>: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.</li><li><strong>Learning &amp; Growth</strong>: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock