Undergraduate Admissions Counselor

Thank you for your interest in working at William Paterson University.

William Paterson University is a purpose-driven, proudly diverse community—designated as both a public Hispanic-Serving Institution and Minority-Serving Institution—committed to creating transformative academic, professional, and personal experiences as a powerhouse of progress. We foster a workplace that values growth, flexibility, and community, and we are recognized as a 2024 and 2025 Forbes’ Best Employers by State, 2025 Great College to Work For, and honored with the NJBIZ Empowering Women Award. 

Our 1,000 dedicated staff members enjoy competitive benefits, a four-day summer workweek, tuition support, and strong opportunities for internal promotion. Situated on a scenic suburban campus just 20 miles from New York City, WP offers a diverse, inclusive environment where your contributions fuel student success, economic and social mobility, and community engagement. Together, we empower our students through intentional, holistic support within flexible, innovative, and inclusive settings—preparing graduates to thrive professionally and personally, and to lead with a commitment to progress in New Jersey and beyond. 

William Paterson University invites applications for the full-time 12-month position of Undergraduate Admissions Counselor. 

Reporting to the Associate Director of First Year Admissions, the Admissions Counselor performs recruitment and admission and enrollment functions.  The Admissions Counselor serves as an integral part of the admissions team and, as such, participates in recruitment and conversion functions and events.  As a result, the position requires extensive travel and presence on and off campus to assigned geographic territories in order to identify and maintain relationships with prospective, admitted, and enrolled students and their families.  As such, this position is not performed via remote operation. 

The Admissions Counselor will generate student applications and assist students, as a trusted advisor, in the enrollment process being mindful that the University endeavors to retain students and maintain a student body that is diversely talented and academically prepared.

Department Overview

The Department of Admissions is dedicated to creating a seamless, fully supported pathway to enrollment at William Paterson University.  The University supports a diverse student body and is invested in the success of each and every student.  That investment begins with the Department of Admissions where dedicated Admissions Counselors reach out to prospective students and lend support through and into the classroom. 

For more information, please visit https://www.wpunj.edu/admissions/

Duties and responsibilities include, but are not limited to:

• Counseling prospective students and their families on the admissions/enrollment processes and promoting the benefits of attending the University.
• Achieving a clear set of established enrollment goals through effectively managing assigned geographic territories.
• Generating inquiry actions/applications, rendering admission decisions, and facilitating enrollment next steps.
• Actively participating in admissions events on and off campus, which could include evenings and weekends on a 12-month calendar, including frequent Saturday hours; extensive travel for approximately 12 weeks in the fall and 8 weeks in the spring.
• Cultivating relationships with area high schools, community colleges, community organizations, school counselors, independent.
• Leading information sessions and presentations to prospective students and parents during school visits, college fairs, regional fairs, panels and onsite visits; counselors, students, and parents. topics include academic, social and financial offerings, as well as admissions and scholarship process and standards.  
• Coordinating on-campus events and overnight programs for prospective and admitted students.
• Communicating regularly with prospective, admitted and enrolled students and their families in print, phone, email, text, and social media.
• Assisting the University admissions team with walk-ins, phone campaigns, telephone calls and web-based inquiries.
• Performing other duties as assigned that are appropriate for the position.

Qualifications – the ideal candidate must have the following:

• Bachelor’s degree in communication, education, management, or related field.
• One (1) year experience at a college or university.
• Experience working with diverse and underrepresented populations.
• Knowl