Senior Product Marketing Manager

Job Description

Where you’ll work: Remote-centric. Preferably Eastern or Central Time Zone; United States

Marketing at GoTo 

At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team. 

Your Day to Day

As a Senior Product Marketing Manager, you would be working on:

• MSP Market and Buyer Understanding: You will develop, grow and own GoTo’s understanding of MSP buyer personas, their decision-making processes, pain points, and opportunities to support cross functional teams 

• Go-to-market strategy: You will be the subject matter expert at the crossroads of MSP market, buyer, and product knowledge to support the development and refinement of ongoing go-to-market tactics targeting MSPs 

• Product Positioning and Messaging: You will develop compelling product positioning and value propositions that clearly articulate the benefits of the product for the MSP market. 

• Marketing Assets and Content: You will create and update content to highlight the capabilities and value of GoTo Resolve through datasheets, blog posts, overview documents, videos, and comparison guides to promote and accelerate the growth of the solutions. 

What We’re Looking For

As a Senior Product Marketing Manager, your background will look like:

• 5+ years of work experience, including 2-3 years in Product Marketing at a SaaS technology company selling to MSPs 

• Experienced across B2B marketing to MSPs with a focus on message development and go-to-market strategy 

• Excellent messaging and positioning skills at both business and technical levels (working with technical subject matter experts) 

• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging 
• Bachelor’s degree  

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally. Learn more. rpj

Annual Base Salary Range: $101,000.00 - $167,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.