Senior Design & Content Specialist

This position executes the visual expression of the Pella and Pella Pro brands, shaping how the brand comes to life across every touchpoint. This role is responsible for elevating creative quality, driving design excellence, and ensuring a cohesive, premium aesthetic that differentiates Pella in the market. More than a designer, this position will impact image creation and broaden the core skill set of the existing agency.

By combining strong creative vision with hands-on execution, the Senior Design & Content Specialist plays a critical role in building a brand that is both aspirational, performance-driven and premium.

Role Overview: 

The Senior Design & Content Specialist is responsible for the concept, development, and execution of high-quality visual design and image creation across print, digital, environmental, and experiential channels. This role ensures that all creative work aligns to brand standards while pushing the quality and impact of Pella’s visual storytelling.  In the initial year, the focus of this position will be to support the upgrade to a more premium website experience on Pella.com and other design and content assignments.

Working closely with the Creative Director and cross-functional partners, this leader translates business objectives into compelling creative solutions that support brand growth, product storytelling, and customer engagement.

Key Responsibilities:

Design Execution & Visual Development

• Design and execution of print and physical assets, including brochures, specification sheets, packaging, apparel, and tradeshow displays
• Develop visually compelling creative that reflects Pella’s premium positioning and strengthens brand differentiation
• Partner with the Creative Editor and broader team to explore and prototype new visual directions for Pella and affiliated brands

Image Rendering & Quality

• Oversite of Pella.com’s image quality and generation of new visual content for the site
• Editing, retouching, and color correction of photography to ensure accuracy and premium quality
• Develop high-quality AI-generated imagery that meets strict brand and visual standards
• Build foundational 3D rendering knowledge to effectively direct and collaborate with external rendering partners
• Ensure all imagery—photography, CGI, and AI—is cohesive, realistic, and on-brand

Art Direction & Content Planning

• Plan and direct on-location photo and video shoots for Pella products
• Identify, recommend, and manage external creative partners including photographers, videographers, and production teams
• Collaborate with Pella’s branch network to secure compelling shoot locations that reflect real customer environments
• Develop storyboards, shot lists, and art direction frameworks to guide production
• Present creative concepts and direction to internal stakeholders with clarity and confidence

Cross-functional Collaboration

• Partner with Brand, Product Marketing, and Performance Marketing teams to deliver targeted, high-impact creative.  Collaborate with the digital team to improve universal visual quality of Pella.com
• Translate strategic objectives into compelling visual solutions that drive engagement and business results
• Align across teams to ensure creative output supports both brand standards and performance goals

Team Leadership

• Lead, mentor, and develop designers, providing clear creative direction, feedback, and coaching
• Foster a culture of high standards, accountability, and continuous creative improvement
• Elevate team capabilities and ensure consistency in execution across all projects

Brand Design & Standards

• Partner with the Creative Director to define and evolve Pella’s visual identity and design system