Product Marketing Manager, Core

This is a hybrid role based in our San Francisco (preferred) or offices and will require you to be in office Tuesdays and Thursdays.

About the Role:

As a Product Marketing Manager at Grindr, you will play a pivotal role in shaping and amplifying the core user experience that powers our community — from browsing and chatting to making meaningful connections. You will lead go-to-market strategies, influence product direction, and ensure that the voice of our users is embedded in everything we build.

This highly cross-functional role partners closely with Product, Engineering, Design, Research, Data, and Marketing. Your mission: craft strategies that drive awareness, adoption, and engagement across Grindr’s most essential product experiences, helping millions of people connect in more authentic and valuable ways.

What's the job?

• Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience.

• Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals.

• GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.

• Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention.

• Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.

• Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact.

What we'll love about you

• Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.

• Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results.

• Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity.

• Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions.

• Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans.

• Lifecycle Expertise: Deep understanding of the customer lifecycle — from acquisition and onboarding through engagement, retention, and reactivation — with the ability to design marketing strategies that maximize user value at every stage.

• Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making.

We'll really swoon if you

• Excel at cross-functional partnership, bringing clear insights and persuasive storytelling to Product, Engineering, and Design conversations to shape the roadmap and elevate the core experience.

• Leverage modern tools with ease, using platforms like Braze for lifecycle messaging and Figma for creative collaboration to execute campaigns that resonate.

• Bring relevant industry perspective, with prior experience in the dating, social, or consumer app space — understanding what drives user connection and engagement.

• Have a data-informed mindset, comfortable turning metrics and experimentation into actionable strategies that improve the user journey.

• Thrive in fast-paced environments, embracing ambiguity, simplifying complexity, and driving clarity across teams.

• Champion the user voice, translating customer needs into product and marketing strategies that balance empathy with business impact.

What you'll love about us

• Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions o