SAP iXp Intern - Customer Marketing

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About the SAP Internship Experience Program

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.

Three reasons to intern at SAP 

1. Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
2. Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables. 
3. Gain visibility: with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.

What you’ll do:

 

Position title: SAP iXp Intern - Customer Marketing 

Location: Newtown Square, PA (Hybrid) 

Expected Start July 2025

Duration: 12 Months 

Schedule: 40 HR/week 

 

The Customer Marketing Intern for the US SMB Client Marketing team at SAP Concur will work closely with marketing managers and cross-functional partners to support and optimize key marketing initiatives aimed at engaging and retaining SMB customers. This is a hands-on role with real deliverables tied to active programs that impact customer satisfaction, loyalty, and revenue growth

 

Execution & Optimization

• Assist in the execution of customer marketing campaigns, including email nurtures and customer webinars.
• Help manage logistics and deliverables for webinars, such as speaker coordination, audience engagement tactics, and follow-up communications.
• Contribute to the maintenance and updates of customer campaign calendars and content plans

 

Reporting & Enablement

• Contribute to monthly performance reporting, helping to track key metrics such as email engagement, webinar attendance, and campaign ROI.
• Help maintain and organize the team’s SharePoint page, ensuring materials are up-to-date and accessible to cross-functional stakeholders.
• Assist in building enablement materials, such as campaign summaries and performance insights, for internal sharing and alignment

 

Advocacy & Customer Opportunities

• Provide project management support for the SMB advocacy and customer reference program, including tracking participant onboarding, content deliverables (e.g., case studies, testimonials), and program expansion efforts.
• Collaborate with Customer Success and Sales teams to identify potential customer advocates and support the referral process into advocacy channels.
• Help coordinate internal communications to ensure alignment on advocacy efforts and success stories that can be leveraged across campaigns.

 

This internship delivers real business value by advancing core customer marketing objectives that directly impact SAP Concur’s success in the SMB market. The intern will work on high-priority campaigns and programs that influence customer engagement, adoption, retention, and expansion.

 

Execution & Optimization

• By supporting the timely execution of campaigns and webinars, the intern helps to support consistent customer touchpoints that deliver value and reinforce product benefits—directly supporting retention and upsell strategies

 

Reporting & Enablement

• Accurate, timely reporting improves decision-making and campaign effectiveness, while a well-maintained SharePoint and stakeholder resources enhance cross-functi