Director, Content Marketing

Director, Content Marketing

The Director, Content Marketing plays a key role in driving our content strategy and ensuring the creation of high-quality, engaging, and impactful content across various channels. This position leads a team of content marketers and collaborates closely with cross-functional teams to achieve our marketing objectives. The Director, Content Marketing understands the financial technology industry, demonstrates strong leadership skills, and has a proven track record of successful content marketing strategies.

What You'll Do:

• Execute a comprehensive content marketing strategy that aligns with the company's goals and brand vision.
• Lead and mentor a team of content creators, providing guidance, feedback, and support to foster professional growth and ensure high-quality deliverables.
• Oversee the creation of compelling and informative content across multiple platforms, including website, blog, social media, email marketing, whitepapers, etc.
• Collaborate with internal stakeholders, such as product managers, sales teams, and subject matter experts, to gather insights and develop content that effectively communicates our value proposition.
• Manage relationships with external agencies, freelancers, and vendors to ensure timely delivery of content projects, while maintaining quality standards.
• Drive the editorial planning process, including content ideation, creation, distribution, and performance tracking.
• Monitor industry trends, competitor activities, and customer needs to identify content opportunities and adjust the content strategy accordingly.
• Utilize SEO strategies and best practices to optimize content for search engines and maximize organic visibility.
• Take ownership of the content marketing budget, allocate resources effectively, and ensure efficient use of funds.
• Collaborate with the marketing leadership team to contribute to overall marketing strategy and initiatives.
• Stay up-to-date with advancements in content marketing, technology, and industry trends to continuously enhance content marketing efforts.

What You'll Bring:

• Bachelor's degree in Marketing, Communications, or a related field (or relevant experience) - 8+ years
• Proven success in content marketing, preferably within the financial technology industry.
• Strong leadership skills with previous experience managing and developing a high-performing team.
• Demonstrated success in developing and executing content marketing strategies that drive brand awareness, engagement, and lead generation.
• Solid understanding of digital marketing, SEO, and social media best practices.
• Exceptional written and verbal communication skills with an ability to craft engaging and persuasive content.
• Experience in managing agency relationships and collaborating with external vendors.
• Proficient in utilizing content management systems, marketing automation tools, and analytics platforms.
• Strategic thinker with the ability to translate business objectives into actionable content strategies.
• Analytical mindset with the ability to measure and analyze content performance metrics to drive data-driven decision making.
• Strong project management skills, including the ability to prioritize, multitask, and meet deadlines in a fast-paced environment.

The base salary for this position is $150,000- $175,000.
Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Our Talent Acquisition team will provide further details during the interview process.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!  

What You'll Get:

• Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide!  
• A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
• Flexible Working Hours: We support your lifestyle- the results are what count.
• Open PTO: