Field Marketing Specialist

ConnectWise is the world's leading software company dedicated to the success of IT Solution providers. As a company our vision is to power a thriving IT ecosystem that transforms what's possible for SMBs. How we do this is by empowering IT solution providers with unmatched software, services, and community to achieve their most ambitious vision of success

ConnectWise provides a work environment where each colleague is valued for their perspectives, skills and talents, is treated respectfully, can communicate openly and is encouraged to develop to their full potential as a contributor to the success of the company and the communities we serve.

We at ConnectWise value our colleagues and offer a competitive benefits package including medical, retirement investment plans, flexible time away, master’s assistance program and colleague recognition program.    

 

General Summary:

The Field Marketing Specialist is responsible for the planning and execution of specific programs (generally event-based), projects and specialized initiatives that provide a face-to-face vehicle for sales to gain exposure to prospects and existing partners.   Duties include traveling to and acting as the on-site leader at events, interacting with customers and prospects, and evangelizing company products and strategies.  

Working with our ConnectWise Sales, Marketing, and Design teams this role will be supporting the company’s new/expansion business pipeline and revenue goals. Includes event planning, developing, and executing event strategy and contracting sponsorships.  The goal of Field Marketing is to provide a high-touch channel for prospects to become introduced and connected to the various values the ConnectWise Ecosystem offers. 

This position is located in our cool new Global HQ in downtown Tampa.  You will be welcome to work remotely 1-2 days per week.

Essential Duties and Responsibilities:

• Develop and execute an integrated events plan for driving awareness and sales at industry trade shows. 
• Host internal kickoff calls prior to events to provide an overall onsite experience, staffing, on-site logistics alignment on goals. 
• Requires analysis and solving of complex problems; creates and manages new solutions, leveraging existing event development approaches. 
• Requires understanding of our corporate strategic goals as it relates to pipeline creation.  
• Partner with Demand Generation Marketing on pre- and post-event campaign promotion. 
• Ensure event logistics, services and shipping are handled on time and within budget. 
• Engage cross-functional partners, internally, such as Sales teams, to drive interest and meetings for events. 
• Partner with content creators to plan necessary content for speaking sessions and social media coverage. 
• Travel required for events, perform demos of products, and collect leads.  
• Provide post-event or post-program reporting and analysis, including ROI and/or reporting on KPIs 
• Ability to work across multiple business units and collaborate with all stakeholders on projects and initiatives. 
• Learn the basics of ConnectWise. 

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Team player required – displays confident and approachable persona 
• A builder and a do-er who is willing to establish goals and roll up their sleeves to execute  
• Experience working in a fast paced, entrepreneurial environment 
• Ambitious, independent, highly motivated self-starter 
• Creative thinker; fast on feet; proactive versus reactive with an ability to present ideas in an easy-to-understand and engaging manner 
• Attention to detail and excellent organizational skills 
• High level of personal integrity, ethics and initiative with a commitment to supporting and enhancing the company culture 
• Strong interpersonal skills 
• Ability to multitask and prioritize  
• Ability to meet deadlines 

Educational/Vocational/Previous Experience Recommendations:

• Bachelor's degree required. 
• B2B event experience preferred but not required.

Working Conditions:

• Up to 50% travel is required.
• This position is located in our cool new Global HQ in downtown Tamps.  You will be welcome to work remotely 1-2 days per week. 

The statements above are intended to describe the general nature and level of work be