Product Manager - Web Strategy & eCommerc

Job Description

Where you’ll work: Remote US

Marketing at GoTo

At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team. 

We are seeking a dynamic and experienced Product Manager to lead and drive our website strategy for our Unified Communications & Collaboration products (GoTo Connect, GoTo Meeting and GoTo Webinar). Reporting to the Senior Director, Web & eCommerce, you will be responsible for driving best in class user experiences, buy and try eCommerce flows, and web optimizations that increase conversion to drive incremental sales leads and revenue. You thrive in a fast-paced environment with rapid experimentation which includes flexing your online conversion muscle and working to identify and scale wins across GoTo.com.

Your Day to Day

As a Product Manager - Web Strategy & eCommerce, you would be working on:

• Work closely with Senior Director, Web & eCommerce to understand overall business goals that will be the anchor to develop key web initiatives to move the business forward
• Manage the user experience of our web properties including site navigation, content development, checkout funnel and promotional campaigns
• Partner with the Forecasting team to review and manage performance indicators that will identify areas of opportunity to drive leads and revenue for Sales and eCommerce
• Manage all aspects of web analytics insights, and communicate relevant information to team members, executive leadership and cross-functional partners
• Be an advocate for the Customer, and leverage qualitative feedback and insights to inform best in class UX Design
• Work closely with go-to-market teams to identify and drive web, landing page and additional digital optimizations to improve conversion rates
• Develop and effectively prioritize the product backlog according to the product roadmap and strategic business initiatives
• Serve as an industry expert and maintain deep knowledge of the evolving technology landscape and our competition 
• Develop, maintain and evolve the A/B testing calendar, as well as improve and set the direction for the web product
• Collaborate with Creative and Brand to develop, maintain and test/learn best-in-class content on website

What We’re Looking For

As a Product Manager - Web Strategy & eCommerce, your background will look like:

• Bachelor’s degree in Marketing, Business, or another relevant discipline
• 8+ years of experience working in B2C and B2B web marketing, eCommerce and SaaS environments. 
• Experience with content management systems (Sitecore, Wordpress, AEM) and e-commerce platforms
• Strong understanding of web technologies (HTML, CSS, JavaScript) and frameworks
• Familiarity with SEO best practices and digital marketing techniques
• Knowledge of UI/UX principles and experience working with design teams
• Demonstrated knowledge of website technology and development, and well versed in analytics and A/B testing tools such as Google Analytics, Clarity, A/B Tasty
• Experience using project management and collaboration tools (JIRA, Asana, Confluence)
• Experience working in an Agile, specifically Scrum, environment

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.

Learn More.