Senior Director, Digital Growth Marketing

About the company

Brio Water Technology, a Home Organizers, Inc. company, is a market leading water products brand that has helped millions stay hydrated through its unique and innovative product line. We offer full home water solutions designed to elevate the way people hydrate, combining sophisticated technology with modern, top tier design to deliver exceptional performance, customer satisfaction, and enhanced functionality.

About the role

The Senior Director, Digital Growth Marketing owns the engine that gets new customers to Brio and brings existing ones back and is accountable for the revenue that engine produces. You’ll set strategy and lead execution across paid search, paid social, affiliate, display, marketplaces, and SEO, partnering with CRM, brand marketing, merchandising, creative, and engineering to drive profitable customer acquisition, repeat purchase, and subscription growth. You’ll set the pace for the team and the bar for performance.

You will manage an in-house paid media team and/or performance agencies, own the budget, and report on ROAS, CAC, LTV, and demand on a daily, weekly, monthly, quarterly, and annual cadence. This role is hands-on, analytical, and cross-functional -  senior in scope, hands-on in execution. You know what "good" looks like when auditing an ad account, you can coach a team or an agency to get there, and you don’t wait for permission to make the call that moves the number.

What you'll do

Paid Media & Customer Acquisition

• Own the paid-media engine end-to-end: strategy, allocation, and optimization across Google Ads, Meta, TikTok, Pinterest, Snapchat, affiliate and display advertising — and hold every dollar accountable to a revenue outcome.
• Hit (and beat) strict CAC, ROAS, and revenue targets while protecting Brio’s brand equity and elevated voice.
• Lead internal team and/or external performance agencies on tactical execution, creative briefs, and bid strategy with weekly performance reviews and clear accountability.
• Develop and maintain relationships with key platform partners (Google/YouTube, Meta, TikTok, Pinterest, Snapchat, and affiliate networks) — unlocking betas, test budgets, and rep attention that competitors don’t get.

Site & Conversion

• Lead landing-page optimization, personalization, and A/B and multivariate testing programs focused on click-through, conversion rate, and revenue per session with a new test shipped every week.
• Partner with Engineering to ship site updates on fast timelines and with Creative to produce scroll-stopping, on-brand assets that actually convert.

Strategy, Roadmap & Budget

• Build and maintain the digital-media budget aligned with company revenue targets; forecast spend, demand, and ROAS daily, weekly, monthly, quarterly, and annually.
• Develop the digital marketing roadmap: existing-channel optimization plus new-channel expansion, synced with merchandising moments, product launches, and filter-replacement lifecycle.
• Identify and launch new acquisition and retention initiatives as the channel mix evolves; move quickly from hypothesis to in-market test.

Measurement & Insights

• Report holistically and at the campaign / publisher level on channel performance, CAC, LTV, and competitive benchmarks — with a weekly scorecard the business actually uses.
• Maintain and evolve analytics and attribution infrastructure in partnership with Data and Engineering, including sophisticated multi-touch attribution.
• Turn data into plain-language insight that moves the business, not dashboards that collect dust.

Team & Cross-Functional Leadership

• Manage and develop the digital media team; set specific, measurable, time-bound goals for the function and each individual — and hold the line.
• Partner with Merchandising, Planning, Brand Marketing, Creative, CRM, Legal, and IT to align digital efforts with company priorities and unblock fast.
• Evaluate and manage vendors, publishers, and agency partners against contribution to the business; replace what doesn’t work.
• Operate as a peer to the VP, eCommerce and executive team — bring a point of view, defend it with data, and execute against the chosen path without drag.

Qualifications