CDI - Global Brand Equity Manager - Nurishh (H/F)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

 

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

 

As part of its social policy, the Bel Group is open to all skills and is committed to a voluntary and sustainable disability policy. 

 

 

LOCATION & REPORT

• Based in Suresnes

• Permanent Job contract

• Reporting to Global Nurishh Director

 

MAIN DUTIES

The Nurishh global Marketing team is actively searching for a Brand Equity Manager.

 

Nurishh is Bel new global 100% Plant-based core brand, launched in 2020, in European & North American countries. Our purpose: be the proud sponsor of a joyful food transition by accompanying people in their creative journey of discovery to plant-based cheese alternatives.

 

The Global Marketing team is responsible for building Positive Brands: defining the Global Vision and Ambition, developing the long-term strategy to build a global positive brand with a strong purpose delivering major initiatives like brand universe & packaging design, equity communication campaigns, global activations, CSR strategy and innovation / renovation strategy.  

 

As the Brand Equity Manager, you will report to Nurishh Global Equity Director, contributing to the Brand image, value, positioning and strategy, and more precisely:

• Actively participate in the definition of the global brand strategic fundamentals (Communication strategy, New Equity Campaign, Portfolio, ….)

• Lead the brand IMC, Always On & E-COM strategy.

• Lead the brand communication execution & deployment.

  • Manage the creative development & production of assets for the communication campaign

  • Coordinate Brand communication campaigns deployment & localization with internal & external partners.

  • Ensure the IMC global strategy implementation & local adaptation.

• Track competition, Nurishh activations performances and recommend optimizations

  • Lead & coordinate trends listening, monitoring & inspiration with Brandwatch & partners’ data

  • Lead performances collection with datorama

  • External Agencies coordination & management

• Support global Brand & local Marketing teams being the brand perfect execution guardian.

  • Ensure brand visual identity integrity @ global and local on all our touchpoints

  • Support global INNO/RENO team on dedicated project (Inno designs & COM° tooklit / SRP execution)

  • Support local marketing teams on Equity & IMC strategy implementation, assets localization, tools management…

  • Implement local creative follow-up monitoring & maximize best practices exchange and information sharing.

  • Animate local Nurishh communities: Webinar, BBH, SharePoint, Inspiration sharing

 

PROFILE

 

• Minimum 4 years experience in Marketing, IMC, Communication, Media

• Track record in multi-cultural environment or high ability to listen, understand & adapt to foreign cultures

• Strong project management & organization skills, very structured person

• Excellent communication skills (both oral & writing)

• Collaborative assertive relationships builder

• Autonomous while being strong team player

• Digital & media expertise – agencies experience would be a plus

• Fluent in English is a must, French is nice to have

 

 

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