Senior Manager, Integrated Communications, Global Workforce Innovation and Culture

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

​​​​​What you’ll do: 

ServiceNow’s purpose is all about people—we make the world work better for everyone. That extends to our culture. We are committed help our people to live their best lives, do their best work, and fulfill our purpose together. Our approach to how we create belonging—one of our core values—is one important way we deliver on those commitments. We are looking for a rock star, innovative communications professional to develop and oversee the strategic, integrated communications plan for both ServiceNow’s Chief Workforce Innovation Officer (CWIO), and our overall Global Workforce Innovation and Culture program and RiseUp with ServiceNow initiative. The ideal candidate will have a strong passion for storytelling and ability to craft emotional, AI-enabled, people-focused stories that inspire and engage our target audiences—as well as align to our CWIO’s individual voice and opinions. 

The role is responsible for the CWIO’s executive messaging platform, aligning it to ServiceNow’s brand voice and business strategies, as well as strategic plans to advance these narratives across employee experiences, external speaking opportunities, thought leadership content and bylines, and executive social media. You’ll also lead our strategic, integrated communications plan for our Global Workforce Innovation and Culture program, including programs and experiences to bolster belonging internally, as well amplifying our RiseUp with ServiceNow initiative (our global talent movement focused on workforce advancement for untapped talent). The role regularly collaborates with other ServiceNow teams, such as Public Relations, Content/Thought Leadership, Social Media, Global and Regional Employee Communications, and Brand/Marketing, to create and amplify measurable results. 

The role is ideal for a seasoned communications leader who has a proven track record of compelling, concise content, and who is experienced in advising executives on their internal/external communications. We are looking for someone who skillfully manages competing priorities, is a quick and creative thinker, can navigate tricky situations with ease, calm under pressure, excels at building relationships, is process oriented, brings rigorous attention to detail and a sense of urgency to everything they do. 

How you’ll do it: 

Strategy: 

• Serve as the communications lead for the CWIO and CWIC team by building and executing a strategic, integrated communications plan. This includes developing a thoughtful executive brand framework to ensure our CWIO is engaging in the right events, forums and channels to deliver the ServiceNow story, including our AI enablement narrative and our external investments through RiseUp with ServiceNow. 

• Design and produce executive visibility programs that turn ideas into compelling narratives, frameworks, and creative storytelling concepts across speaking opportunities, social and thought leadership content and more. 

• Deliver executive-level work products including scripts, speeches, videos, and social media amplification plans. 

• Prepare executives with rehearsals, scripts, storyboards etc., while project managing the overall communications schedules. 

• Establish and design processes to ensure timely execution through final publication and governance of all content. 

• Develop communication strategies on issues related to workforce advancement and our people-first culture.  

Visibility and collaboration: 

• Serve as a resource across the Global Communications team to ensure message alignment and consistency across all audiences, including employes, customers, partners, and community-based organizations. 

• Partner with the CEIO’s office, including the Chief of Staff and GWIC leadership team, to align and amplify the CWIO and GWIC’s strategy and vision, connecting dots between the function to other stakeholders across the business. 

• Work closely with the People organization’s leaders to ensure strong message alignment with the Chief People and AI Enablement Officer’s platform and calendar of upcoming events, soc