Social Media, Graphic Designer & Marketing Specialist

POSITION: Social Media, Graphic Design & Marketing Specialist

DEPARTMENT: Sales and Marketing

REPORTS TO: Director of Sales & Marketing

FLSA STATUS: Hourly/Exempt

Summary

ASM Global, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Social Media, Graphic Design & Marketing Specialist for ASM Global/Caesars Superdome | Smoothie King Center | Champions Square. Primary responsibility is the design and creation of all ASM Global Complex print and online event, promotional and sales advertising and collateral, with a heavy emphasis on Social Media. This position will also be responsible for deploying e-blasts and making periodic updates to the facility websites.

Essential Duties and Responsibilities

· Develop and execute a dynamic social media strategy tailored to the needs and objectives of Caesars Superdome, Smoothie King Center, Campions Square and ASM New Orleans Brand on all social media channels, including but not potentially limited to, Instagram, Facebook, Tik Tok, X and LinkedIn.

· Manage all show marketing social requirements such as announcements, onsale, presales, reminders, know before you gos and artists updates.

· Curate and create compelling content, including photos, videos, stories, and interactive elements, optimized for each social media platform, website, collateral and team member training and communication documents.

· Manage all aspects of our social media presence, from content creation and scheduling to community management and engagement.

· Work collaboratively with internal teams and business partners to ensure consistency in brand messaging and alignment with marketing initiatives.

· Stay abreast of social media trends, algorithm changes, and emerging platforms to continually optimize our strategy and tactics.

· Analyze performance metrics and insights to measure the effectiveness of social media efforts and identify opportunities for improvement.

· Monitor competitor activity and industry trends to stay ahead of the curve and identify new opportunities for engagement.

· Cultivate relationships with influencers, partners, and stakeholders to amplify our reach and drive awareness of upcoming events and on-site offerings.

· Plan and execute targeted social media advertising campaigns to support event promotion and drive ticket sales.

· Stay informed about relevant industry regulations and guidelines governing social media usage and content promotion.

· Provide event, monthly, quarterly and yearly reporting detailing campaign and post analytics and performance.

· Increase followers on all social media platforms for all venues.

· Working with the Marketing Team to help support all marketing responsibilities which can include but are not limited to creating graphics, presentations, signage, media placements

· All other duties as assigned.

· Assisting with the creation and deployment of eblasts related to venue pre-sales, on-sales and special promotions to drive ticket revenue and the number of click-throughs to venue complex websites

· Responsible for utilizing Ticketmaster tools and marketing resources (i.e. TM One) to create broadened exposure, drive ticket sales, and analyze/report on incoming data from various online marketing platforms

· Creation of ticketed event-related print/online ad collateral as coordinated with the Event Marketing Coordinator

· Assisting the Marketing Manager with general maintenance of all three venue complex websites as well as daily updates to the event schedule, event-related informational pages, artwork, and sales materials

· Creation of event-related digital signage at all venues within the complex

· Creation and deployment of eblasts, print and online ads to market the venue complex and drive new private event bookings

· Creating, updating and ordering of all sales collateral as needed

· Creation of artwork for promotional/sales gifts as needed

· Design of quarterly internal employee newsletter in coordination with Guest Services Team

· Design of all collateral, print signage, newsletters, presentations and internal communications for the venue complex and the Louisiana Stadium and Exposition District (LSED) as requested

· Responsible for maintaining and increasing the in-house email database for the venue complex through creative strategies in order to increase ticket sales, ancillary revenues and bookings

· Responsible for maintaining library and archiving all photographs on servers for venue complex use

· Assist Marking Manager with artist/promoter gifts and event related activations

· Event setup photography & event day documentation as needed

· All other duties as assigned

Qualifications: To perform this job successfully, an indiv