Sr. Analyst

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success. 

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH TTC, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

What Does a Senior Analyst Do? 

Senior Analysts mine and visualize data to tell a strategic story about a brand, campaign and/or customer. Their curiosity about the data leads to strategic key takeaways, insights and optimization recommendations that reflect performance, impact and future opportunities to do better tomorrow than they did today. Senior Analysts are curious caretakers of data who are proactive, solution-oriented, vigilant and accountable for the product of their work and the journey that produces it.   

Senior Analysts are data experts with multi-channel marketing experience who utilize data visualization and storytelling skills to advance a client’s strategic initiatives. Experience in multi-channel marketing with a focus on digital, including but not limited to: 

• Web 
• Email 
• Paid media (e.g., search, banners, etc.) 
• Social media 
• Organic search 
• Mobile apps   

Additional Responsibilities Includes:  

• “Pulling” and “manipulating” data from at least one database system (SQL server, MySQL, Oracle, Microsoft Access, Alteryx or comparable system) 
• Implementing an analytics report from start to finish 
• Designing reports from requirements (e.g., measurement plan) 
• Utilizing data visualization platforms like Tableau, Domo, etc. 
• Providing a narrative that indicates what the data is saying, how to put it in context and what to do next (e.g., “what,” “so what” and “now what” narrative) 
• Actively participate in defining and implementing measurement plans 
• Ensure reports stay true to the plan’s key performance indicators and strategic goals 
• Provide “key takeaways” and “optimization” recommendations that are based in a client’s strategy 
• Serve as a single point of contact for a project to the Account, Planning and Project Management teams 
• Coordinate efforts across Relationship Marketing, SEO, SEM, Social Media, Field Experience, etc. 
• Leverage Data Science to dive deeper into data, producing valuable insights 
• Participate in regular peer reviews in order to improve the capabilities of the team and continuously elevate quality of work 

Qualifications

What are we looking for? 

• Bachelor’s degree (or equivalent education plus professional experience) required 
• Master’s degree preferable 
• Minimum 5 years of experience in a multichannel analytics role 
• Adobe Analytics, Google Analytics or Webtrends certification preferred 
• Basic SQL knowledge and writing select statements, pulling and reading data 
• Data visualization tool experience, e.g., Tableau (preferred), Spotfire, Datorama, Domo, etc. Ability to develop effective reporting dashboards that evaluate marketing performance 
• Experience utilizing m