Senior Marketing Director

 

 

WHO WE ARE:

24 Hour Home Care is a trusted in-home care company committed to making a positive impact in people's lives every day. For more than 15 years, it has delivered high-quality and personalized caregiving services to people of all ages and individuals with developmental and intellectual disabilities. Today, it provides caregiving services to more than 16,000 clients and employs more than 16,000 caregivers. By putting people first, striving for excellence, and investing in purposeful innovation, 24 Hour Home Care redefines what it means to care. Learn more at www.24hrcares.com.  

WHO YOU ARE:

You are a passionate and performance-driven team player, eager to take on a key role in our company’s growth. You embody Team 24’s Care & Compete Principles and Competencies: 

 

In the spirit of Own(ing) It With Courage, we encourage you to check out our Glassdoor Page to learn more about 24 Hour Home Care and to leave a review about your experience: 24 Hour Home Care: Glassdoor Page

Sound interesting? Read on for more details! 

 

THE ROLE:

As a strategic and customer-focused commercial leader, you will develop and implement marketing strategies that drive innovation at 24 Hour Home Care and aligning with the company's core mission and values. Your leadership will help translate market insights into actionable strategies that support enterprise-wide goals. Partnering cross-functionally across various teams, you’ll shape the marketing landscape to deliver value and create a shared vision that drives both short-term wins and long-term growth. 

Primary responsibilities include: 

1. Lead the development and execution of a comprehensive marketing strategy that aligns with company growth targets and market insights, ensuring the marketing department is a critical contributor to enterprise success.
2. Provide strategic recommendations and thought leadership to influence the overall business strategy Community Supports (CS) Division.  
3. Define and articulate a clear brand strategy that strengthens the company’s presence as a leader in the home care industry. Ensure brand messaging consistently reflects our mission, values, and key market differentiators across all channels.
4. Translate strategic market insights into engaging, actionable content and collateral that resonates with key stakeholders, including clients, employees, and partners. Lead the creation of compelling narratives to enhance our value proposition.
5. Partner with senior leadership to elevate the company's thought leadership and build a proactive presence at key industry events and trade shows that advances company goals.
6. Lead the creation and refinement of customer and caregiver acquisition strategies, leveraging data-driven approaches, segmentation, and insights to optimize market penetration and improve retention.
7. Drive brand innovation and product lifecycle management, overseeing product launches, extensions, and mature brand strategy to maximize impact across the lifecycle.
8. Lead cross-functional initiatives that align with the company’s broader business objectives, ensuring that marketing remains tightly connected to sales, operations, and other key departments.
9. Develop, manage, and optimize the mark